New Media and Communication (English) Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI192

Course Name:

Introduction to Business Functions

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. ELİF ÇİÇEKLİ

Course Lecturer(s):

Dr. Elif Cicekli

Course Assistants:

Course Objective and Content

Course Objectives:

This course aims to:
1. Introduce students to basic business concepts and practices.
2. Acquaint students with the issues on business environment, business ethics and corporate social responsibility, entrepreneurship, and global context of business.
3. Familiarize students with the concepts and practices in managing and organizing businesses.
4. Provide students an understanding of the issues of management, organization, motivation, leadership, and marketing.
5. Enable students to carry out research, prepare, and present a project on the topics of the course as member of a team.

Course Content:

This course is designed to introduce students to the world of business and show how businesses operate in a changing business environment. The course informs students about business environment, business ethics and corporate social responsibility, entrepreneurship, and global context of business, and provides them with a foundation in the issues of management, organization, motivation, leadership, and marketing.

Learning Outcomes

The students who have succeeded in this course;
1) On successful completion of this course, the students will be able to; 1. Describe basic business concepts and practices.
2) Explain the issues on business environment, business ethics and corporate social responsibility, entrepreneurship, and global context of business.
3) Outline the concepts and practices in managing and organizing businesses.
4) Analyze the issues in management, organization, motivation, leadership, and marketing.
5) Carry out research, prepare, and present a project on the topics of the course as member of a team.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to the topics of the course
2)	Introduction to Business Concepts
3)	Business Ethics and Social Responsibility
4)	Entrepreneurship, New Ventures and Business Ownership
5)	The Global Context of Business
6)	Managing the Business
7)	Organizing the Business
8)	Organizing the Business
9)	Employee Motivation
10)	Leadership and Decision Making
11)	Marketing Processes and Consumer Behavior
12)	Overview of the course subjects and final exam topics
13)	Project Presentations
14)	Project Presentations
15)	Final Exam Period
16)	Final Exam Period

Sources

Course Notes / Textbooks:	Ebert, R. J., & Griffin, R. W. (2019). Business Essentials (12th Global ed.). New York, NY: Pearson.
References:	Bovee, C. L., & Thill, J. V. (2017). Business in Action (8th ed.). Essex, England: Pearson Education Limited.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Identify and describe the foundations and characteristics of both traditional and new media.
2) Critically engage in and apply media studies scholarship.
3) Develop new/digital media literacy competencies and critically analyze new/digital media contents.
4) Develop technical skills in both traditional and digital media production.
5) Produce media contents which are sensitive to and respect cultural diversity.
6) Demonstrate creative writing skills in various writing genres, including both writing for and about the media.
7) Develop computer skills and use software applications related to new/digital media design and production.
8) Work effectively as an individual and a part of a team, acting responsibly and respectfully to complete various types of creative projects.
9) Demonstrate skills in mentorship, leadership, management, and entrepreneurship in the media sector.
10) Develop a “signature work” and engage in local and/or international media sectors and non-profit organizations.
11) Acquire foreign language skills to effectively communicate and work in international and cross-cultural settings.
12) Acquire interpersonal skills and effectively communicate in professional settings.
13) Identify the structures, trends, technological developments and issues related to new media and carry out artistic and creative activities and projects that correspond to social needs.
14) Conduct media practice within national and international legal frameworks.
15) Become responsible media practitioners by adhering to media ethics and principles of democracy and human rights.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Identify and describe the foundations and characteristics of both traditional and new media.	1
2)	Critically engage in and apply media studies scholarship.	2
3)	Develop new/digital media literacy competencies and critically analyze new/digital media contents.	2
4)	Develop technical skills in both traditional and digital media production.	2
5)	Produce media contents which are sensitive to and respect cultural diversity.	2
6)	Demonstrate creative writing skills in various writing genres, including both writing for and about the media.	2
7)	Develop computer skills and use software applications related to new/digital media design and production.	2
8)	Work effectively as an individual and a part of a team, acting responsibly and respectfully to complete various types of creative projects.	2
9)	Demonstrate skills in mentorship, leadership, management, and entrepreneurship in the media sector.	2
10)	Develop a “signature work” and engage in local and/or international media sectors and non-profit organizations.	2
11)	Acquire foreign language skills to effectively communicate and work in international and cross-cultural settings.	2
12)	Acquire interpersonal skills and effectively communicate in professional settings.	2
13)	Identify the structures, trends, technological developments and issues related to new media and carry out artistic and creative activities and projects that correspond to social needs.	2
14)	Conduct media practice within national and international legal frameworks.	2
15)	Become responsible media practitioners by adhering to media ethics and principles of democracy and human rights.	2

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 20
Midterms	1	% 40
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Project	10	25
Midterms	6	20
Final	9	26
Total Workload		113