| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | HIR303 | ||||
| Course Name: | Sponsorship | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Prof. Dr. RUKEN ÖZGÜL KILANÇ | ||||
| Course Lecturer(s): | Merve Üstündağ Eralp | ||||
| Course Assistants: |
| Course Objectives: | I. Provide a detailed introduction to the basic concepts and development of sponsorship. II. Explain the application areas and types of sponsorship activity. III. Explain the effect of sponsorship on advertising, marketing and public relations. IV. Provide basic information about sponsorship management, strategies and contracts. |
| Course Content: | This course includes the definition of the concept of sponsorship, which has evolved from professionalism and philanthropy and has turned into a profitable communication activity for institutions today, its historical development, its interaction with other fields, types and categories, as well as the application and evaluation of sponsorship management, contracts and processes. |
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The students who have succeeded in this course;
1) I. Establishes a relationship with the present by understanding the development of the sponsorship by mastering the basic concepts. 2) II. Can distinguish different categories and types of sponsorship. 3) III. Understands the relationship between sponsorship and other communication areas. 4) IV. Gains adequate evaluation skills about sponsorship practices and management. |
| Week | Subject | Related Preparation |
| 1) | Introduction to Sponsorship | |
| 1) | Sponsorship Categories III and Student Work II | |
| 2) | Historical Development of Sponsorship | |
| 3) | The Operational Scheme and Theories of Sponsorship | |
| 4) | Conceptual Objectives of Sponsorship and Student Work I | |
| 5) | Sponsorship Categories I | |
| 6) | Sponsorship Categories II | |
| 7) | Sponsorship Categories III and Student Work II | |
| 8) | Target Audience in Sponsorship | |
| 9) | Sponsorship Management | |
| 10) | Student Work III | |
| 11) | Sponsorship Planning | |
| 12) | Sponsorship Offers and Contracts | |
| 13) | Sponsorship Effectiveness and Measurement and Student Work IV | |
| 14) | Sponsorship Application Examples |
| Course Notes / Textbooks: | FİLİZ BALTA PELTEKOĞLU, HALKLA İLİŞKİLER NEDİR, BETA YAYINLARI, 2007. |
| References: |
| Course Learning Outcomes | 1 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 3 | 3 | 3 | 3 | |||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 3 | 3 | 3 | 3 | |||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | 2 | 2 | 3 | 3 | |||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 2 | 2 | 3 | 3 | |||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 2 | 2 | 2 | 3 | |||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | 3 | 3 | 3 | 3 | |||||||||||
| 7) They use written and verbal communication skills effectively. | 2 | 1 | 2 | 2 | |||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | 2 | 2 | 3 | 3 | |||||||||||
| 9) They have management skills. | 2 | 2 | 3 | 3 | |||||||||||
| 10) They use research capability effectively. | 3 | 3 | 3 | 3 | |||||||||||
| 11) They have an ethical business understanding and social responsibility. | 2 | 2 | 2 | 2 | |||||||||||
| 12) They have capable of analytical thinking and problem solving. | 2 | 2 | 3 | 3 | |||||||||||
| 13) They have teamwork skills. | 1 | 2 | 2 | 3 | |||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | 2 | 2 | 2 | 2 | |||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 2 | 2 | 2 | 2 | |||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 3 |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 3 |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | 3 |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 2 |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 3 |
| 6) | They combine different communication areas in a holistic and strategic way. | 3 |
| 7) | They use written and verbal communication skills effectively. | 2 |
| 8) | They develop and implement strategies by thinking creatively and critically. | 3 |
| 9) | They have management skills. | 3 |
| 10) | They use research capability effectively. | 3 |
| 11) | They have an ethical business understanding and social responsibility. | 2 |
| 12) | They have capable of analytical thinking and problem solving. | 3 |
| 13) | They have teamwork skills. | 2 |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | 2 |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 2 |
| Semester Requirements | Number of Activities | Level of Contribution |
| total | % | |
| PERCENTAGE OF SEMESTER WORK | % 0 | |
| PERCENTAGE OF FINAL WORK | % | |
| total | % | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 14 | 42 |
| Homework Assignments | 9 | 20 |
| Final | 6 | 17 |
| Total Workload | 121 | |