| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | HIR207 | ||||
| Course Name: | Advertising Design | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
| Course Lecturer(s): | Prof. Dr. Hasip Pektaş | ||||
| Course Assistants: |
| Course Objectives: | I. Learning Concept Development in Design II. Understanding the Design Process III. Learning the concepts of Research, Creativity and Originality in Design IV. Correct use of typography in design V. Business Presentation VI. Artist, Designer Distinction |
| Course Content: | To provide the basis for the student for all the branches that may be included in the graphic design brace of the design concept. Basic design principles and conceptualizations and program competence. Introducing design and visual communication factors in transferring graphic design to application areas, giving basic information and making applications in this area. |
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The students who have succeeded in this course;
1) Knows the basic principles of graphic design. 2) Explain that advertising and graphic design are linked and the importance of this. 3) Uses information and communication technologies together with computer software required by the field at least at the advanced level of European Computer Driving License. 4) Uses typography correctly in design. 5) He/she can make original designs. |
| Week | Subject | Related Preparation |
| 1) | Preparation of the prepared posters for presentation and exhibition. | |
| 1) | What is Design? Communication, What is Visual Communication? Symbols and Visual Communication | |
| 2) | What is a Brand? What are its features? What is Emblem and Logotype? Emblem and Logotype Types. Features of a Good Emblem and Logotype | |
| 3) | Gathering information about an existing institution, organization or product selection. Sectoral examination and research. Emblem and logotype designs for the selected institution, organization or product, preparing many options. | |
| 4) | Analysis on emblem and logotype designs / sketches. Black / White and Color applications. At least 2 logos (1 emblem and 1 logotype) work completed. Issues to be considered in creating corporate identity. The importance of corporate identity booklet. | |
| 5) | Examination of newspapers and magazines in terms of press advertisements. Advantages and disadvantages of communication tools. The importance of Direct Mail as an advertising tool. Detailed research on the company or product to be designed for a press release, determining the promotional strategy. | |
| 6) | Comprehending the functions of the elements that make up the press advertisements, title, text, image element (photograph, illustration, cartoon) and slogans and the issues to be considered in determining them. | |
| 7) | Writing titles, texts and slogans in accordance with the strategy of the magazine or newspaper ads to be prepared, creating an image element. Visual expression and layout in graphic design. Layout types. Features that should be in a successful layout. Analyzing original samples. | |
| 8) | Hazırlanan başlık, metin, slogan ve görüntü öğeleri kullanılarak basın ilanı taslakları yapma. | |
| 9) | Evaluation and finalization on at least 1 press release to be prepared. II. PROJECT DELIVERY | |
| 10) | Design and social responsibility concepts. Examining social responsibility designs. | |
| 11) | Setting out from the problems in our lives, developing design ideas to identify and solve different social problems. | |
| 12) | Preparation of social responsibility poster drafts. | |
| 13) | Editing of poster images and texts | |
| 15) | Final Term Homework |
| Course Notes / Textbooks: | GÖRSEL İLETİŞİM VE GRAFİK TASARIM, TEVFİK FİKRET UÇAR |
| References: | GRAFİK TASARIMDA TASARIM FİKRİ, LİTERATÜR YAYINCILIK |
| Course Learning Outcomes | 1 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 1 | 1 | 1 | 1 | 1 | ||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 1 | 1 | 1 | 1 | 1 | ||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | 1 | 2 | 2 | 1 | 2 | ||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 2 | 1 | 1 | 2 | 1 | ||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 1 | 1 | |||||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | 1 | 1 | 1 | ||||||||||||
| 7) They use written and verbal communication skills effectively. | 1 | 1 | 1 | ||||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | 1 | 1 | |||||||||||||
| 9) They have management skills. | 1 | ||||||||||||||
| 10) They use research capability effectively. | 1 | ||||||||||||||
| 11) They have an ethical business understanding and social responsibility. | 1 | 1 | |||||||||||||
| 12) They have capable of analytical thinking and problem solving. | 1 | 1 | |||||||||||||
| 13) They have teamwork skills. | 1 | ||||||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 | 3 | 3 | 3 | 3 | ||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 2 |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 2 |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | 2 |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 1 |
| 6) | They combine different communication areas in a holistic and strategic way. | 1 |
| 7) | They use written and verbal communication skills effectively. | |
| 8) | They develop and implement strategies by thinking creatively and critically. | 1 |
| 9) | They have management skills. | |
| 10) | They use research capability effectively. | 1 |
| 11) | They have an ethical business understanding and social responsibility. | 1 |
| 12) | They have capable of analytical thinking and problem solving. | 1 |
| 13) | They have teamwork skills. | 1 |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Project | 2 | % 50 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 1 | 2 | 42 | |||
| Project | 2 | 20 | 2 | 44 | |||
| Final | 1 | 20 | 2 | 22 | |||
| Total Workload | 108 | ||||||