| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | HIR107 | ||||
| Course Name: | Communication and Society | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Prof. Dr. RUKEN ÖZGÜL KILANÇ | ||||
| Course Lecturer(s): | Hüseyin Çelik | ||||
| Course Assistants: |
| Course Objectives: | I. Explain the relationship between social structure and media II. Explain the ideological functions of the media. III. Provide an understanding of the process includes a history of mass culture IV. To reveal the relationship between popular culture and media V. Showing the Social Media formations |
| Course Content: | In this course, the similarities and differences between the social structure and the structure of the media, the ideological functions of the media, mass culture, popular culture and the role of the media on society are discussed within the scope of the course. |
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The students who have succeeded in this course;
1) Explain the relationship between social structure and media, 2) Understands the ideological functions of the media 3) Understands the contribution of the media in the formation of mass culture. 4) Understands the relationship between popular culture and media 5) Gains the skill of using social media organizations and their use in public relations activities. |
| Week | Subject | Related Preparation |
| 1) | Consumption Culture and Media | |
| 1) | The Birth and Development of the Media | |
| 2) | Media and Social Impacts | |
| 3) | Media and Socialization | |
| 4) | The Birth and Development of Mass Culture | |
| 5) | Mass Culture and Media | |
| 6) | Popular Culture and Media | |
| 8) | Midterm | |
| 9) | Media and Public Opinion | |
| 10) | Political Advertising and Public Opinion | |
| 11) | Media and Social Movements | |
| 12) | Postmodern Culture and Media | |
| 13) | Neoliberal Social Structure and Media | |
| 14) | New Media and Society | |
| 15) | Social Media and Social Relations | |
| 16) | Final Exam |
| Course Notes / Textbooks: | NİLGÜN GÜRKAN, IPS (2006) MEDYA VE TOPLUM, ANAKARA: İLETİŞİM VAKFI YAY. HÜSEYİN CELİK (2018) DİL VE YENİ MEDYA İSTANBUL: DOĞU KİTABEVİ. |
| References: | Ders Notları |
| Course Learning Outcomes | 1 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 1 | 2 | 1 | 2 | 1 | ||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 1 | 1 | 1 | ||||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | 1 | 1 | 1 | ||||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 1 | 1 | 1 | 1 | |||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 2 | 2 | 1 | 1 | 2 | ||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | 1 | 1 | 1 | 1 | |||||||||||
| 7) They use written and verbal communication skills effectively. | 1 | 1 | 1 | ||||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | 1 | 2 | 1 | 2 | 2 | ||||||||||
| 9) They have management skills. | 2 | 1 | 1 | 1 | 2 | ||||||||||
| 10) They use research capability effectively. | 1 | 1 | |||||||||||||
| 11) They have an ethical business understanding and social responsibility. | 1 | 1 | 1 | ||||||||||||
| 12) They have capable of analytical thinking and problem solving. | 1 | 1 | |||||||||||||
| 13) They have teamwork skills. | 1 | 1 | 1 | ||||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 1 |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 1 |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | 2 |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 1 |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 2 |
| 6) | They combine different communication areas in a holistic and strategic way. | 2 |
| 7) | They use written and verbal communication skills effectively. | 2 |
| 8) | They develop and implement strategies by thinking creatively and critically. | 2 |
| 9) | They have management skills. | 1 |
| 10) | They use research capability effectively. | 1 |
| 11) | They have an ethical business understanding and social responsibility. | 1 |
| 12) | They have capable of analytical thinking and problem solving. | 2 |
| 13) | They have teamwork skills. | 1 |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 2 | % 45 |
| Midterms | 1 | % 20 |
| Final | 1 | % 35 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 65 | |
| PERCENTAGE OF FINAL WORK | % 35 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 14 |
| Homework Assignments | 2 | 6 |
| Midterms | 1 | 25 |
| Final | 1 | 25 |
| Total Workload | 70 | |