Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI096

Course Name:

Professional Ethics

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. HİLAL ÇAKAR ÖZCAN

Course Lecturer(s):

HİLAL ÇAKAR

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of this course; Students will be able to evaluate the concepts of ethics, ethics and social responsibility, to learn about ethical approaches and to provide information about the applications of today's businesses in this field.
Course Content:	Ethical and Moral Concepts, Historical Process of Ethics, The Importance of Business Ethics, Business Ethics and Ethical Approaches, Ethical Decision Making and Ethical Leadership in Organizations, Ethics in Organizations and Its Importance, Education and Code of Ethics in terms of Business Ethics

Learning Outcomes

The students who have succeeded in this course;
1) 1.Evaluation of ethical and moral concepts
2) 2. To learn ethical approaches in business life
3) 3. Evaluation of ethical problems in business
4) 4. Evaluation of managerial and ethical relationship
5) 5. Assessment of Corporate Social Responsibility policies of business

Course Flow Plan

Week	Subject	Related Preparation
1)	Concept and Principles of Professional Ethics	-
1)	Ethics and Morality Concepts	-
2)	Ethics and Morality Concepts	-
3)	Ethics-Society Relationship, Consequences of Ethical Values	-
4)	Ethics-Society Relationship, Consequences of Ethical Value	-
5)	Social Degeneration	-
6)	Concept and Principles of Professional Ethics	-
7)	Concept and Principles of Professional Ethics	-
8)	MIDTERM EXAM	-
9)	Ethical and unethical issues in business life	-
9)	Ethical and unethical issues in business life	-
10)	Ethical and unethical issues in business life	-
11)	Consequences of Appropriate Behaviors in Occupational Degeneration and Business Ethics	-
12)	Providing Ethical Environment in the Workplace (Ethical Principles in Different Professions and Ethical Profiles of Employees)	-
13)	Ethical Leadership and Business Ethics	-
14)	Corporate social responsibility	-

Sources

Course Notes / Textbooks:	Bulunmamaktadır.
References:	Sökmen, A. (2016). Meslek Etiği Örgütsel ve Yönetsel Etik Kurumsal Sosyal Sorumluluk. Detay Yayıncılık

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 10
Midterms	1	% 30
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	1	42			42
Homework Assignments	1	18			18
Midterms	1	25			25
Final	1	40			40
Total Workload					125