Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: TRK101
Course Name: Turkish Language 1
Semester: Fall
Course Credits:
ECTS
2
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: Compulsory Courses
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: E-Learning
Course Coordinator: Doç. Dr. FEYZİ ÇİMEN
Course Lecturer(s): Doç. Dr. FEYZİ ÇİMEN
Öğr. Gör. TUĞÇE YILDIRIM
Course Assistants:

Course Objective and Content

Course Objectives: To create language awareness, to encourage students to read, to introduce the richness, rules and characteristics of Turkish; to develop students' interests and comprehension (listening comprehension, reading comprehension), explaining (speaking, writing) skills, critical thinking and to research.
Course Content: The relationship between language and thought, the relationship between language and culture, the importance of language in social life, the languages of the world and the place of Turkish among these languages; Turkish situation and problems; Turkish spelling rules; effective reading and listening; general rules of written and oral expression; intellectual order, paragraph and forms of expression; official correspondence.

Learning Outcomes

The students who have succeeded in this course;
1) Can recognize the features of written language.
2) Can use the correct use of the punctuation marks.
3) Can create a writing plan, main idea and ancillary ideas.
4) Can examine the parts of the paragraph.
5) Can correct the incoherency in sentences

Course Flow Plan

Week Subject Related Preparation
1) Introducing the content of Turkish language course and related resources Review of resources
2) Definition of language, language-thought relationship, language-culture relationship, the importance of language in social life World languages ​​and The place of Turkish among these languages, features Her Yönüyle Dil p. 50-68
3) The situation and problems of contemporary Turkish Relevant place of Türkçe Sorunları Kılavuzu and lecture notes I
4) The situation and problems of contemporary Turkish Relevant places of the Türkçe Sorunları Kılavuzu and lecture notes I
5) Turkish spelling rules Türkçe Sorunları Kılavuzu
6) Turkish spelling rules Türkçe Sorunları Kılavuzu
7) Turkish spelling rules Türkçe Sorunları Kılavuzu
8) Midterm exam Preparation for the exam
9) Active reading and listening Modern Araştırmacı p. 45-87, lecture notes II
10) General rules of written and oral expression Modern Araştırmacı Sections 2, 5 and 6
11) General rules of written and oral expression Modern Araştırmacı Sections 7 and 8
12) Intellectual order, paragraph and expression styles Modern Araştırmacı Section 9
13) Official correspondence: petition, abstract, business letter, report, record Lecture notes III
14) Application studies on subjects Exercises on the given examples
15) Application studies on subjects Exercises on the given examples
16) Final exam Preparation for the exam

Sources

Course Notes / Textbooks: Alpay, Necmiye, Türkçe Sorunları Kılavuzu, İstanbul: Metis Yayınları, 2004. Alpay, Necmiye. Dilimiz, Dillerimiz, İstanbul: Metis Yayınları, 2007.
References: Barzun, Jacques ve Henry F. Graff. Modern Araştırmacı. Çev. Fatoş Dilber. Ankara: TÜBİTAK Popüler Bilim Kitapları, 2001. Hepçilingirler, Feyza. Öğretenlere ve Öğrenenlere Türkçe Dilbilgisi. İstanbul: Remzi Kitabevi, 2005. Her Yönüyle Dil: Ana Çizgileriyle Dilbilim, Ankara: TDK Yayınları, 2003. Yazım Kılavuzu, Türk Dil Kurumu. Ankara, 2005. Türkçe Sözlük, Türk Dil Kurumu. Ankara, 2009.

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

4

5

Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively. 3
8) They develop and implement strategies by thinking creatively and critically. 2
9) They have management skills.
10) They use research capability effectively. 3
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving. 1
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 7 % 20
Midterms 1 % 20
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Preparation for the Activity Spent for the Activity Itself Completing the Activity Requirements Workload
Course Hours 14 16 224
Homework Assignments 7 0 0
Midterms 1 0 0
Final 1 0 0
Total Workload 224