Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: HIR402
Course Name: Graduation Project Application
Semester: Spring
Course Credits:
ECTS
10
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: Compulsory Courses
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator: Araş. Gör. AZİZ ARSLAN
Course Lecturer(s): Prof. Dr. Yalçın Kırdar
Course Assistants:

Course Objective and Content

Course Objectives: The aim of the course is to prepare the student for business life after graduation, to enable students to learn providing fast and constructive project proposals for the situations they will encounter, to carry out scientific research, and to gain the ability to prepare and manage projects.
Course Content: In this course, students apply a project in the field of communication by using their knowledge and skills which they have acquired during the courses taken over the courses of four years. This course will be covered by following topics: planning, designing, conducting, analyzing, applying and writing a project in the field of communication.

Learning Outcomes

The students who have succeeded in this course;
1) To be able to design a project related to the field of communication
2) To be able to apply and manage a project related to the field of communication
3) To be able to analyze the research results and putting them into practice within the scope of the project
4) To be able to prepare and present studies in accordance with the principles of scientific project preparation in the fields of Visual art, film, documentary, social responsibility project, undergraduate thesis, etc.

Course Flow Plan

Week Subject Related Preparation
1) Course Objectives, Content, Expectations, Basic Information of the Course. Science, Functions of Science, Quality of Scientific Knowledge
2) Review of the project methodology
3) Designing the content of the literature section
4) Project Implementation Principles
5) Project Implementation and Follow-up
6) Project Implementation and Follow-up
7) Project Implementation and Follow-up
8) Project Implementation and Follow-up
9) Project Implementation and Follow-up
10) Project Implementation and Follow-up
11) Project Implementation and Follow-up
12) Writing Project Report
13) Writing Project Report
14) Project Jury Presentation

Sources

Course Notes / Textbooks: Ders Notları ve Sunumları
References: Ders Notları ve Sunumları

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

4
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. 2 3 3 2
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. 2 3 3 2
3) They have knowledge and skills about changing and evolving communication methods and technologies. 2 3 3 2
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. 2 2 3 2
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. 2 2 3 2
6) They combine different communication areas in a holistic and strategic way. 2 2 2 3
7) They use written and verbal communication skills effectively. 2 2 3 2
8) They develop and implement strategies by thinking creatively and critically. 2 2 3 3
9) They have management skills. 2 2 2 3
10) They use research capability effectively. 3 2 2 2
11) They have an ethical business understanding and social responsibility. 2 3 3 3
12) They have capable of analytical thinking and problem solving. 2 2 3 3
13) They have teamwork skills. 3 3 2 2
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. 2 2 2 3
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. 2 2 3 2

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. 2
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. 2
3) They have knowledge and skills about changing and evolving communication methods and technologies. 3
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. 3
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. 2
6) They combine different communication areas in a holistic and strategic way. 2
7) They use written and verbal communication skills effectively. 2
8) They develop and implement strategies by thinking creatively and critically. 2
9) They have management skills. 2
10) They use research capability effectively. 3
11) They have an ethical business understanding and social responsibility. 2
12) They have capable of analytical thinking and problem solving. 2
13) They have teamwork skills. 2
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. 3
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. 2

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Final 1 % 100
total % 100
PERCENTAGE OF SEMESTER WORK % 0
PERCENTAGE OF FINAL WORK % 100
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 16 48
Project 14 112
Final 11 88
Total Workload 248