| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | HIR401 | ||||
| Course Name: | Graduation Project Development | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
| Course Lecturer(s): | Prof. Dr. Hasip Pektaş | ||||
| Course Assistants: |
| Course Objectives: | The aim of the course is to prepare the student for business life after graduation, to enable students to learn providing fast and constructive project proposals for the situations they will encounter, to carry out scientific research, and to gain the ability to develop and prepare projects. |
| Course Content: | In this course, students develop a project in the field of communication by using their knowledge and skills which they have acquired during the courses taken over the courses of four years. This course will be covered by following topics: planning, designing, conducting, analyzing and writing a project in the field of communication. In this context, it will also be taught how the project proposal should be prepared. |
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The students who have succeeded in this course;
1) To be able to design a project related to the field of communication 2) To be able to develop different project ideas in the field of communication 3) To learn and have knowledge about project development steps 4) To learn scientific research methods and process 5) To design a research and a project related communication discipline 6) To design a scientific research, to learn data collection and data analysis methods and develop a project 7) To learn writing scientific report, research, project and project proposal. |
| Week | Subject | Related Preparation |
| 1) | Course Objectives, Content, Expectations, Basic Information of the Course. Science, Functions of Science, Quality of Scientific Knowledge | |
| 2) | Basic Concepts of Scientific Research. What is Research? Importance of Research / Basic Concepts of Research / Concepts of Project | |
| 3) | Research – Determination of the Project Topic and Its Importance | |
| 4) | Research – Determination of the Project Topic | |
| 5) | Research Process and Research Design Ethics in Researches | |
| 6) | Determination of Research Methodology | |
| 7) | Literature Search and Citation | |
| 8) | Data Analysis Methods | |
| 9) | Writing A Project Proposal | |
| 10) | Different Types of Research Designs in the Field of Communication | |
| 11) | Designing Research and Project in the field of Communication and Samples | |
| 12) | Designing Research and Project in the field of Communication 1 | |
| 13) | Designing Research and Project in the field of Communication 2 | |
| 14) | Designing Research and Project in the field of Communication 3 |
| Course Notes / Textbooks: | Aysel Aziz (2008). Sosyal Bilimlerde Araştırma Yöntemleri ve Teknikleri, Nobel Yayınları. Ed. Şebnem Aslan (2018). Sosyal Bilimlerde Araştırma Yöntemleri, Eğitim Yayınevi. |
| References: | Ders notları |
| Course Learning Outcomes | 1 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 3 | 2 | 2 | 2 | 3 | 2 | 3 | ||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 2 | 2 | 3 | 2 | 3 | 2 | 2 | ||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | 2 | 3 | 2 | 3 | 2 | 3 | 2 | ||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 2 | 3 | 3 | 3 | 2 | 2 | 3 | ||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 3 | 2 | 3 | 3 | 3 | 2 | 3 | ||||||||
| 6) They combine different communication areas in a holistic and strategic way. | 2 | 3 | 2 | 3 | 2 | 3 | 2 | ||||||||
| 7) They use written and verbal communication skills effectively. | 2 | 2 | 2 | 2 | 2 | 3 | 2 | ||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | 2 | 3 | 2 | 2 | 3 | 3 | 2 | ||||||||
| 9) They have management skills. | 2 | 3 | 2 | 3 | 2 | 3 | 2 | ||||||||
| 10) They use research capability effectively. | 2 | 3 | 3 | 2 | 2 | 2 | 3 | ||||||||
| 11) They have an ethical business understanding and social responsibility. | 2 | 3 | 2 | 2 | 2 | 3 | 2 | ||||||||
| 12) They have capable of analytical thinking and problem solving. | 2 | 3 | 3 | 2 | 2 | 3 | 2 | ||||||||
| 13) They have teamwork skills. | 2 | 2 | 2 | 3 | 3 | 2 | 2 | ||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | 3 | 2 | 2 | 2 | 2 | 2 | 3 | ||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 | 2 | 3 | 2 | 2 | 2 | 3 | ||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 2 |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 3 |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | 2 |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 2 |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 3 |
| 6) | They combine different communication areas in a holistic and strategic way. | 2 |
| 7) | They use written and verbal communication skills effectively. | 3 |
| 8) | They develop and implement strategies by thinking creatively and critically. | 2 |
| 9) | They have management skills. | 2 |
| 10) | They use research capability effectively. | 2 |
| 11) | They have an ethical business understanding and social responsibility. | 3 |
| 12) | They have capable of analytical thinking and problem solving. | 2 |
| 13) | They have teamwork skills. | 2 |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | 3 |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 2 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Final | 1 | % 100 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 0 | |
| PERCENTAGE OF FINAL WORK | % 100 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 10 | 3 | 182 | |||
| Project | 1 | 24 | 6 | 30 | |||
| Final | 1 | 24 | 2 | 26 | |||
| Total Workload | 238 | ||||||