| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | HIR306 | ||||
| Course Name: | Corporate Social Responsibility and Communication | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
| Course Lecturer(s): | Esra Bayhantopçu | ||||
| Course Assistants: |
| Course Objectives: | This course aims to introduce the concept of Corporate Social Responsibility / Sustainability and other definitions related to the concept; to identify the effects of CSR on companies’ activities; to provide information about Worldwide best CSR practices and CSR communication processes; provide participants with a broad perspective about the relationship between brand image, reputation and CSR; to provide information about CSR project planning, managing and communication processes. |
| Course Content: | The course will be covered by following topics: Corporate Social Responsibility (CSR), CSR and Economic, Social and Environmental Responsibility, CSR and Communication Practices, CSR Practices. |
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The students who have succeeded in this course;
1) Learn fundamental information about corporate social responsibility, 2) Learn CSR components and their applications within the company, 3) Learn CSR Management and processes, 4) Learn worldwide best CSR practices and communication activities, 5) Learn relation between CSR activities on brand management and to manage, 6) Design, develop and manage CSR Project. |
| Week | Subject | Related Preparation |
| 1) | Course Objectives / Content / Expectations / Basic Information of the Course / Introduction to Corporate Social Responsibility (CSR) | |
| 2) | The Concept of Corporate Social Responsibility / The Historical Background | |
| 3) | CSR Models | |
| 4) | CSR and Economic, Environmental and Social Responsibility / CSR Standards | |
| 5) | Methods of Social Reponsibility Practices and Their Communication Process | |
| 6) | BM SDG and Communication / CSR Communication Processes and Tools | |
| 7) | Designing Social Responsibility Projects | |
| 8) | Midterm Exam | |
| 9) | CSR and Reputation Management and Brand Image | |
| 10) | Private Sector and NGO Partnerships in CSR Projects | |
| 11) | CSR Reports as a Communication Tool and Report Standards | |
| 12) | CSR and Crisis Communication | |
| 13) | CSR and Community Development | |
| 14) | Social Responsibility Projects and Communication Methods - Case Studies from World and Turkey | |
| 15) | Final Project |
| Course Notes / Textbooks: | Philip Kotler. Kurumsal Sosyal Sorumluluk. Mediacat Yayıncılık, 2006. |
| References: | Ders Notları |
| Course Learning Outcomes | 1 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 3 | 3 | 1 | 1 | |||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 3 | 3 | 1 | 1 | |||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | 3 | 3 | 3 | 3 | 2 | 1 | |||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 3 | 3 | 3 | 3 | 2 | 1 | |||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 3 | 3 | 3 | 3 | 2 | 1 | |||||||||
| 6) They combine different communication areas in a holistic and strategic way. | 3 | 3 | 3 | 3 | 2 | 1 | |||||||||
| 7) They use written and verbal communication skills effectively. | 3 | 3 | 3 | 3 | 2 | 1 | |||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | 3 | 3 | 3 | 3 | 2 | 1 | |||||||||
| 9) They have management skills. | 3 | 3 | 3 | 3 | 3 | 1 | |||||||||
| 10) They use research capability effectively. | 2 | 1 | 3 | 3 | 3 | 3 | |||||||||
| 11) They have an ethical business understanding and social responsibility. | 2 | 1 | 3 | 3 | 3 | 3 | |||||||||
| 12) They have capable of analytical thinking and problem solving. | 2 | 2 | 3 | 3 | 3 | 3 | |||||||||
| 13) They have teamwork skills. | 2 | 2 | 3 | 3 | 3 | 3 | |||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | 3 | 3 | 3 | 3 | 3 | 3 | |||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 | 3 | 3 | 3 | 3 | 3 | |||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 2 |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 3 |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | 2 |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 3 |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 2 |
| 6) | They combine different communication areas in a holistic and strategic way. | 3 |
| 7) | They use written and verbal communication skills effectively. | 2 |
| 8) | They develop and implement strategies by thinking creatively and critically. | 1 |
| 9) | They have management skills. | 3 |
| 10) | They use research capability effectively. | 1 |
| 11) | They have an ethical business understanding and social responsibility. | 2 |
| 12) | They have capable of analytical thinking and problem solving. | 1 |
| 13) | They have teamwork skills. | 1 |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 25 |
| Midterms | 1 | % 30 |
| Final | 1 | % 45 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 55 | |
| PERCENTAGE OF FINAL WORK | % 45 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 14 | 28 |
| Homework Assignments | 6 | 16 |
| Midterms | 6 | 21 |
| Final | 6 | 30 |
| Total Workload | 137 | |