| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | HIR110 | ||||
| Course Name: | New Media | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
| Course Lecturer(s): | Dr. Nezahat İşbilir Yüceışık | ||||
| Course Assistants: |
| Course Objectives: | The aim of the New Media course is to examine the definition, characteristics and effects of the concept of new media in a theoretical and practical framework and to examine the transition process from traditional media to new media, new media channels, new media content production and new media content creation strategy within the scope of the course. |
| Course Content: | The course focuses on planning, designing and execution phases of a scientific research in social sciences. The importance of research for advertising, research methods used in public relations and advertising, research designing, data mining tools and methods, data analysis methods and generating the research analysis report are other important subjects of this course. |
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The students who have succeeded in this course;
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. 2) They have knowledge and skills about changing and evolving communication methods and technologies. 3) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. 4) They use written and verbal communication skills effectively. 5) They combine different communication areas in a holistic and strategic way. 6) They develop and implement strategies by thinking creatively and critically. |
| Week | Subject | Related Preparation |
| 1) | Traditional Communication and Change Process Communication Technologies and Development | |
| 2) | Transition from Traditional Media to New Media | |
| 3) | New Media Concept and Characteristics New Media Channels | |
| 4) | New Media Theories | |
| 5) | Social, Political, Economic and Cultural Effects of New Media Globalization and New Media | |
| 6) | New Media Sociology New Media Users / New Media Usage Habits | |
| 7) | MIDTERM | |
| 8) | New Media and Perception Management | |
| 9) | New Media and Public Relations New Media and Advertising | |
| 10) | New Media / Permission Marketing, Mobile Marketing / Search Engine Marketing New Media / Database Marketing New Media / Alternate Reality | |
| 11) | Digital Content Production (Podcasting, Weblog, Vlog) New Media Content Creation Strategy | |
| 12) | Performance Measurement of New Media Channels New Media Usage and Measurement in Turkey | |
| 13) | New Media Campaign Analysis and Case Study | |
| 14) | FINAL EXAM |
| Course Notes / Textbooks: | Erol Mutlu, Globalleşme, Popüler Kültür ve Medya Guy Debord, Gösteri Toplumu |
| References: | Ders Notları |
| Course Learning Outcomes | 1 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
| 7) They use written and verbal communication skills effectively. | |||||||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
| 9) They have management skills. | |||||||||||||||
| 10) They use research capability effectively. | |||||||||||||||
| 11) They have an ethical business understanding and social responsibility. | |||||||||||||||
| 12) They have capable of analytical thinking and problem solving. | |||||||||||||||
| 13) They have teamwork skills. | |||||||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 3 |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 2 |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | 3 |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 2 |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 2 |
| 6) | They combine different communication areas in a holistic and strategic way. | 3 |
| 7) | They use written and verbal communication skills effectively. | 3 |
| 8) | They develop and implement strategies by thinking creatively and critically. | 3 |
| 9) | They have management skills. | 3 |
| 10) | They use research capability effectively. | 3 |
| 11) | They have an ethical business understanding and social responsibility. | 3 |
| 12) | They have capable of analytical thinking and problem solving. | 3 |
| 13) | They have teamwork skills. | 3 |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | 2 |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 2 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Project | 1 | % 30 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 4 | 2 | 84 | |||
| Project | 4 | 0 | 3 | 12 | |||
| Final | 1 | 4 | 1 | 5 | |||
| Total Workload | 101 | ||||||