Public Relations and Advertising | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | HIR208 | ||||
Course Name: | Consumer Society and Advertising | ||||
Semester: | Spring | ||||
Course Credits: |
|
||||
Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | Compulsory Courses | ||||
Course Level: |
|
||||
Mode of Delivery: | Face to face | ||||
Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
Course Lecturer(s): | PROF.DR. PEYAMİ ÇELİKCAN | ||||
Course Assistants: |
Course Objectives: | This course aims to provide a comprehensive understanding of critical thinking in mass communication and consumer culture in connection with advertisement. |
Course Content: | The course will be covered by following topics: Emergence of consumer culture and development of advertisement as a marketing tool |
The students who have succeeded in this course;
1) 1- Students understand the changing social order as a result of industrilazation 2) 2- Students understand the formation of consumer culture and advertisement 3) 3- Students understand the dominance of mass media in spare time activities 4) 4- Students understand types and functions of advertisement 5) 5- Students analyze how advertisements effect people’s behavior |
Week | Subject | Related Preparation |
1) | Industrilaztion And Change In Social Order | |
2) | Struggleforspare Time Right | |
3) | Regulation And Consumer Culture | |
4) | Formation Of Culture Industry | |
5) | Exam I | |
6) | Development Of Mass Media | |
7) | Development Of Advertisement | |
8) | Advertisementand Consumer Culture | |
9) | Advertisementand Consumer Culture | |
10) | Exam II National Holiday- 23 April National sovereignty and Children's Day | |
11) | Advertisement And Society | |
12) | Types Of Advertisement | |
13) | Digital Media And Advertisement National Holiday -12-15 May Feast Of Ramadan | |
14) | Digital Media And Advertisement National Holiday -19 May Commemoration Of Atatürk, And Youthand Sports Day | |
15) | Final Exam |
Course Notes / Textbooks: | • Ömer Aytaç, Boş Zaman Üzerine Kuramsal Yaklaşımlar, FÜSBD, 2002. • Peyami Çelikcan, Müziği Seyretmek, Yansıma Yayınları, 1996. • Filiz Balta Peltekoğlu, Kavram ve Kuramlarıyla Reklam, 2015. • Jean Baudrillard, Tüketim Kültürü, Ayrıntı Yayınları, 2002. |
References: | • Nazife Güngör, İletişim-Kuram-Yaklaşımlar, Siyasal Kitabevi, 2011. • Erol Mutlu, İletişim Sözlüğü, Ütopya Yayınları, 2011. |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Program Outcomes | |||||||||||||||
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 3 | 3 | 2 | 3 | 3 | ||||||||||
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 3 | 3 | 3 | 3 | 3 | ||||||||||
3) They have knowledge and skills about changing and evolving communication methods and technologies. | 3 | 3 | 3 | 3 | 3 | ||||||||||
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 3 | 3 | 3 | 2 | 2 | ||||||||||
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 3 | 3 | 3 | 2 | 2 | ||||||||||
6) They combine different communication areas in a holistic and strategic way. | 3 | 2 | 2 | 2 | 2 | ||||||||||
7) They use written and verbal communication skills effectively. | 3 | 2 | 2 | 3 | 3 | ||||||||||
8) They develop and implement strategies by thinking creatively and critically. | 3 | 3 | 3 | 3 | 3 | ||||||||||
9) They have management skills. | 2 | 2 | 2 | 2 | 2 | ||||||||||
10) They use research capability effectively. | 3 | 3 | 3 | 3 | 3 | ||||||||||
11) They have an ethical business understanding and social responsibility. | 3 | 3 | 3 | 3 | 3 | ||||||||||
12) They have capable of analytical thinking and problem solving. | 2 | 2 | 2 | 2 | 2 | ||||||||||
13) They have teamwork skills. | 3 | 3 | 3 | 3 | 3 | ||||||||||
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | 2 | 2 | 2 | 2 | 2 | ||||||||||
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 | 3 | 3 | 3 | 3 |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 3 |
2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 3 |
3) | They have knowledge and skills about changing and evolving communication methods and technologies. | 3 |
4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 3 |
5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 3 |
6) | They combine different communication areas in a holistic and strategic way. | 3 |
7) | They use written and verbal communication skills effectively. | 3 |
8) | They develop and implement strategies by thinking creatively and critically. | 3 |
9) | They have management skills. | 2 |
10) | They use research capability effectively. | 2 |
11) | They have an ethical business understanding and social responsibility. | 2 |
12) | They have capable of analytical thinking and problem solving. | 2 |
13) | They have teamwork skills. | 2 |
14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | 2 |
15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 20 |
Midterms | 2 | % 40 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 14 | 42 |
Homework Assignments | 2 | 7 |
Midterms | 4 | 12 |
Final | 3 | 12 |
Total Workload | 115 |