Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: HIR208
Course Name: Consumer Society and Advertising
Semester: Spring
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: Compulsory Courses
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator: Araş. Gör. AZİZ ARSLAN
Course Lecturer(s): PROF.DR. PEYAMİ ÇELİKCAN
Course Assistants:

Course Objective and Content

Course Objectives: This course aims to provide a comprehensive understanding of critical thinking in mass communication and consumer culture in connection with advertisement.
Course Content: The course will be covered by following topics: Emergence of consumer culture and development of advertisement as a marketing tool

Learning Outcomes

The students who have succeeded in this course;
1) 1- Students understand the changing social order as a result of industrilazation
2) 2- Students understand the formation of consumer culture and advertisement
3) 3- Students understand the dominance of mass media in spare time activities
4) 4- Students understand types and functions of advertisement
5) 5- Students analyze how advertisements effect people’s behavior

Course Flow Plan

Week Subject Related Preparation
1) Industrilaztion And Change In Social Order
2) Struggleforspare Time Right
3) Regulation And Consumer Culture
4) Formation Of Culture Industry
5) Exam I
6) Development Of Mass Media
7) Development Of Advertisement
8) Advertisementand Consumer Culture
9) Advertisementand Consumer Culture
10) Exam II National Holiday- 23 April National sovereignty and Children's Day
11) Advertisement And Society
12) Types Of Advertisement
13) Digital Media And Advertisement National Holiday -12-15 May Feast Of Ramadan
14) Digital Media And Advertisement National Holiday -19 May Commemoration Of Atatürk, And Youthand Sports Day
15) Final Exam

Sources

Course Notes / Textbooks: • Ömer Aytaç, Boş Zaman Üzerine Kuramsal Yaklaşımlar, FÜSBD, 2002.
• Peyami Çelikcan, Müziği Seyretmek, Yansıma Yayınları, 1996.
• Filiz Balta Peltekoğlu, Kavram ve Kuramlarıyla Reklam, 2015.
• Jean Baudrillard, Tüketim Kültürü, Ayrıntı Yayınları, 2002.
References: • Nazife Güngör, İletişim-Kuram-Yaklaşımlar, Siyasal Kitabevi, 2011.
• Erol Mutlu, İletişim Sözlüğü, Ütopya Yayınları, 2011.

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

4

5

Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. 3 3 2 3 3
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. 3 3 3 3 3
3) They have knowledge and skills about changing and evolving communication methods and technologies. 3 3 3 3 3
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. 3 3 3 2 2
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. 3 3 3 2 2
6) They combine different communication areas in a holistic and strategic way. 3 2 2 2 2
7) They use written and verbal communication skills effectively. 3 2 2 3 3
8) They develop and implement strategies by thinking creatively and critically. 3 3 3 3 3
9) They have management skills. 2 2 2 2 2
10) They use research capability effectively. 3 3 3 3 3
11) They have an ethical business understanding and social responsibility. 3 3 3 3 3
12) They have capable of analytical thinking and problem solving. 2 2 2 2 2
13) They have teamwork skills. 3 3 3 3 3
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. 2 2 2 2 2
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. 3 3 3 3 3

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. 3
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. 3
3) They have knowledge and skills about changing and evolving communication methods and technologies. 3
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. 3
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. 3
6) They combine different communication areas in a holistic and strategic way. 3
7) They use written and verbal communication skills effectively. 3
8) They develop and implement strategies by thinking creatively and critically. 3
9) They have management skills. 2
10) They use research capability effectively. 2
11) They have an ethical business understanding and social responsibility. 2
12) They have capable of analytical thinking and problem solving. 2
13) They have teamwork skills. 2
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. 2
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. 3

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 1 % 20
Midterms 2 % 40
Final 1 % 40
total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 14 42
Homework Assignments 2 7
Midterms 4 12
Final 3 12
Total Workload 115