Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: HIR206
Course Name: Corporate Communications
Semester: Spring
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: Compulsory Courses
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator: Araş. Gör. AZİZ ARSLAN
Course Lecturer(s): Assoc. Prof. Dr. Arzu KIZBAZ
Course Assistants:

Course Objective and Content

Course Objectives: Kurumsal iletişimin temel ilkeleri çerçevesinde bir yönetim süreci olduğunu örneklerle aktarmaktır.
Course Content: In this course, basic concepts of corporate communication and communication works performed with stakeholders shall be shared with samples. In the corporate communication management process, under the leadership of the organization’s mission and vision, in the process of functioning of the organization, it is the form of management that takes place under certain rules in order to evaluate motivation and information flow among the departments and elements that constitute the organization, to provide education, decision making and supervision. In this concept, corporate communication management is one of the most important tools in satisfying the needs of the corporate management. In this lesson, importance of corporate communication, corporate identity, corporate personality, corporate image, corporate reputation and corporate social responsibility under corporate communication shall be analysed within the framework of corporate social responsibility projects.

Learning Outcomes

The students who have succeeded in this course;
1) Explains the basic concepts related to corporate communication.
2) Classifies communication activities related to corporate communication.
3) Explains the basic communication types that constitute the corporate communication.
4) Interprets the points to be considered in the corporate communication activities.
5) Interprets the points to be considered in the corporate communication activities for different stakeholders.
6) Explains the successful corporate communication factors.

Course Flow Plan

Week Subject Related Preparation
1) Introduction and Course Overview
2) Main Concept of Corporate Communication, Benchmarking with Marketing and Advertising
3) Job Description of PR Managers
4) Corporate Image, Reputation, Corporate Culture, Social Responsibility
5) Internal Communication Management
6) Corporate Advertising and Sponsorship
7) Crisis Management
8) Midterm Exam
9) Stakeholder Management
10) Sustainability & Corporate Communication
11) Project Presentations
12) Project Presentations
13) General Evaluation
14) Final Exam

Sources

Course Notes / Textbooks: Kadıbeşegil, Salim (2007), Şimdi Stratejik İletişim Zamanı, İstanbul: MediaCat
References: Akıncı Vural (2013) Teoriden Pratiğe Kurumsal İletişim, İletişim Yayınları
Argenti, Paul (2007), Corporate Communication
Elden, Müge ve Yeygel, Sinem (2006), Kurumsal Reklamın Anlattıkları, İstanbul: Beta
Kazancı, Metin (2007), Kamuda ve Özel Kesimde Halkla İlişkiler
Uzunoğlu, Ebru v.d.(2009), İnternet Çağında Kurumsal İletişim, İstanbul: Say
Göztaş, Aylin (2012) Stratejik Halkla İlişkiler Yönetimi, Seçkin Yayıncılık
Peltekoğlu Balta, Filiz (2009), Halkla İlişkiler Nedir?, İstanbul: Beta

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

4

5

6
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. 3 3 2 3
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. 3 3 3 3
3) They have knowledge and skills about changing and evolving communication methods and technologies. 3 3 3 2
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. 2 2 3 3
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. 2 3 2 3
6) They combine different communication areas in a holistic and strategic way. 2 2 3 3
7) They use written and verbal communication skills effectively. 3 3 3 3
8) They develop and implement strategies by thinking creatively and critically. 2 2 3 3
9) They have management skills. 2 2 2 3
10) They use research capability effectively. 1 2 1 3
11) They have an ethical business understanding and social responsibility. 3 2 3 3
12) They have capable of analytical thinking and problem solving. 2 2 2 2
13) They have teamwork skills. 2 2 3 3
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. 2 2 2 2
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. 3 3 3 3

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. 3
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. 3
3) They have knowledge and skills about changing and evolving communication methods and technologies. 3
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. 3
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. 2
6) They combine different communication areas in a holistic and strategic way. 3
7) They use written and verbal communication skills effectively. 3
8) They develop and implement strategies by thinking creatively and critically. 3
9) They have management skills. 3
10) They use research capability effectively. 3
11) They have an ethical business understanding and social responsibility. 3
12) They have capable of analytical thinking and problem solving. 2
13) They have teamwork skills. 3
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. 2
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. 3

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Presentation 1 % 10
Project 1 % 10
Midterms 1 % 30
Final 1 % 50
total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 14 42
Presentations / Seminar 9 27
Project 6 18
Midterms 4 12
Final 5 15
Total Workload 114