| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | HIR202 | ||||
| Course Name: | Media and Society | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. ŞÜKRAN PAKKAN TOSUN | ||||
| Course Lecturer(s): | Dr. Şükran Pakkan | ||||
| Course Assistants: |
| Course Objectives: | 1- To understand the place of media in society and its effects on society, 2- Analyze key concepts and issues in mass communication theory. 3- Identify the epistemological, ontological and axiological placement of the various mass communication theories. 4- Determine their own positions concerning media influence and management, and review practical applications of those theories. |
| Course Content: | Throughout the course, similarities and differences between social structure and media structure, ideological functions of media, mass culture, popular culture and the role of media on society are discussed. |
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The students who have succeeded in this course;
1) Identify the relationship between mass media and social structure. 2) Interpret the relationship between media and culture in the context of globalization. 3) Relate the public effects of media. 4) Analyze the effect of media on mass processes. 5) Criticize how media influences modern politics and democracy within the information society. |
| Week | Subject | Related Preparation |
| 1) | Cultural Polıcıes Of The Socıety And The Effect Of Medıa On Mass Processes | |
| 2) | Dıscourse, Ideology, Myth | |
| 3) | Globalization, Information Society And Transforming Media | |
| 4) | Media, Politics, Public Opinion And Propaganda | |
| 5) | Media's Role in the Construction of Social Movements | |
| 6) | Cultural Memory And Social Memory: Cultural And Communicative | |
| 7) | Midterm Exam | |
| 8) | Social Identities And Media: Minorities, Gender, Children | |
| 9) | Press And Social Memory | |
| 10) | Tv And Social Memory | |
| 11) | Social Media And Social Memory | |
| 12) | Media Literacy | |
| 13) | Discussion, The Future Of The Media | |
| 14) | Final Exam |
| Course Notes / Textbooks: | Medya ve Toplum- Prof. Dr. Yasemin Giritli İnceoğlu Medyanın Toplumsal Tarihi - Asa Briggs Peter Burke |
| References: | Ders Notları/Lecturer's handouts |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 2 | 2 | 3 | 3 | 2 | ||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 2 | 3 | 2 | 3 | 2 | ||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | 3 | 3 | 3 | 2 | 2 | ||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 3 | 2 | 2 | 2 | 2 | ||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 3 | 3 | 2 | 1 | 3 | ||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | 1 | 3 | 3 | 1 | |||||||||||
| 7) They use written and verbal communication skills effectively. | 3 | 2 | 2 | 1 | 2 | ||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | 3 | 3 | 3 | 2 | 3 | ||||||||||
| 9) They have management skills. | 2 | 3 | 3 | 2 | 2 | ||||||||||
| 10) They use research capability effectively. | 3 | 2 | 1 | 1 | 2 | ||||||||||
| 11) They have an ethical business understanding and social responsibility. | 2 | 2 | 2 | 3 | 1 | ||||||||||
| 12) They have capable of analytical thinking and problem solving. | 3 | 2 | 3 | 2 | 3 | ||||||||||
| 13) They have teamwork skills. | 3 | 3 | 2 | 2 | 3 | ||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | 3 | 2 | 2 | 3 | 3 | ||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 1 | 1 | 2 | 2 | 3 | ||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 3 |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 2 |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | 3 |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 2 |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 2 |
| 6) | They combine different communication areas in a holistic and strategic way. | 3 |
| 7) | They use written and verbal communication skills effectively. | 3 |
| 8) | They develop and implement strategies by thinking creatively and critically. | 2 |
| 9) | They have management skills. | 3 |
| 10) | They use research capability effectively. | 3 |
| 11) | They have an ethical business understanding and social responsibility. | 2 |
| 12) | They have capable of analytical thinking and problem solving. | 3 |
| 13) | They have teamwork skills. | 2 |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | 1 |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 1 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 25 |
| Midterms | 1 | % 25 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 14 | 14 |
| Homework Assignments | 2 | 10 |
| Midterms | 14 | 26 |
| Final | 14 | 26 |
| Total Workload | 118 | |