| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | HIR201 | ||||
| Course Name: | Communication Studies | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. ESRA BAYHANTOPÇU | ||||
| Course Lecturer(s): | Dr. Esra Bayhantopçu | ||||
| Course Assistants: |
| Course Objectives: | 1. Dominate the basic concepts of the research, 2. Learning the research method and process, 3. To learn data collection and data analysis methods, to be able to explain research results with scientific methods, 4. To be able to create research problematic, 5. Gaining the skill of evaluating research results and making practical results, 6. Learning to prepare a research report, 7. To know how to do a scientific social science research and to reach the competence to design and carry out research, 8. Having the ability to conduct and to write a scientific research. |
| Course Content: | In this course, planning, designing and conducting a scientific research in the field of social sciences and communication are covered. The importance of research in social sciences, research methodologies used in the field of social sciences, research design preparation, literature review, data collection tools, data analysis methods, interpretation of research data are among the topics to be covered in the course. However, research ethics, writing a research report, thesis and article writing are the other topics to be covered in the course. |
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The students who have succeeded in this course;
1) Learns and discusses the basic concepts of scientific research. 2) It dominates the scientific research process stages and learns to plan a research related to social sciences including research problem, research method and data analysis method. 3) Have a command of scientific research methods and have the knowledge to choose the right method according to the research area. 4) Learns the rules, ethical principles and bibliography rules for writing a thesis, scientific article and research. 5) Has the knowledge of preparing scientific reports. |
| Week | Subject | Related Preparation |
| 1) | Course Objectives, Content, Expectations, Basic Information of the Course | |
| 2) | Basic Concepts of Research, Science and Functions of Science, Scientific Law, What is Research? The Importance of Research | |
| 3) | Research Process, Name of the Research, Determining the Subject and Purpose of the Research, Research Problem and Establishing Hypothesis, Research Problematics and Hypothesis Relationship. | |
| 4) | Research Design in the Field of Communication, Research Project Writing. | |
| 5) | Main Research Methods. Qualitative and Quantitative Researches | |
| 6) | Sampling and Sampling Methods, Determining Appropriate Sampling According to Research Type. | |
| 7) | Main Research Methods and Examples II. | |
| 8) | Midterm Exam | |
| 9) | Literature Search and Citation. | |
| 10) | Survey Method and Data Analysis. | |
| 11) | Interview Method, In-depth Interview, Focus Group Research. | |
| 12) | Data Analysis Methods: Content and Discourse Analysis, Data Analysis. | |
| 13) | Ethics in Scientific Research, Matters to be Considered in Scientific Report Writing. | |
| 14) | Communication Research Thesis Analysis | |
| 15) | Final Project |
| Course Notes / Textbooks: | Aysel Aziz, Sosyal Bilimlerde Araştırma Yöntemleri ve Teknikleri, Nobel Yayınları, 2008. Ed. Şebnem Aslan, Sosyal Bilimlerde Araştırma Yöntemleri, Eğitim Yayınevi, 2018 |
| References: | Ders Notları |
| Course Learning Outcomes | 1 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 3 | ||||||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 3 | 3 | |||||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | 3 | 3 | 1 | ||||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 1 | 2 | 2 | 3 | 3 | ||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 3 | 2 | 3 | 3 | 1 | ||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | 2 | 3 | 3 | 2 | |||||||||||
| 7) They use written and verbal communication skills effectively. | 3 | 3 | 3 | 3 | 1 | ||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | 3 | 3 | 3 | ||||||||||||
| 9) They have management skills. | 2 | 1 | 2 | 3 | 3 | ||||||||||
| 10) They use research capability effectively. | 2 | 3 | 3 | 2 | 1 | ||||||||||
| 11) They have an ethical business understanding and social responsibility. | 2 | 3 | 3 | 2 | 1 | ||||||||||
| 12) They have capable of analytical thinking and problem solving. | 2 | 3 | 3 | 2 | 1 | ||||||||||
| 13) They have teamwork skills. | 3 | 2 | 2 | 3 | 3 | ||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | 3 | 3 | 3 | 3 | 3 | ||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 | 3 | 3 | 3 | 3 | ||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 1 |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | 3 |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 1 |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 3 |
| 6) | They combine different communication areas in a holistic and strategic way. | 3 |
| 7) | They use written and verbal communication skills effectively. | 3 |
| 8) | They develop and implement strategies by thinking creatively and critically. | 2 |
| 9) | They have management skills. | |
| 10) | They use research capability effectively. | 3 |
| 11) | They have an ethical business understanding and social responsibility. | 1 |
| 12) | They have capable of analytical thinking and problem solving. | 2 |
| 13) | They have teamwork skills. | |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 3 | % 30 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 0 | 3 | 42 | |||
| Study Hours Out of Class | 14 | 1 | 14 | ||||
| Homework Assignments | 3 | 12 | 36 | ||||
| Midterms | 1 | 15 | 1 | 16 | |||
| Final | 1 | 28 | 28 | ||||
| Total Workload | 136 | ||||||