Public Relations and Advertising | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | HIR102 | ||||
Course Name: | Communication Theories | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | Compulsory Courses | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Dr. Öğr. Üy. ESRA BAYHANTOPÇU | ||||
Course Lecturer(s): | Dr. Esra Bayhantopçu | ||||
Course Assistants: |
Course Objectives: | This course aims to provide a comprehensive knowledge about the media and communication theories. In addition, the aim of the course is to enable students to analyze media contents within the framework of mass communication theories and to create media content for specific business purposes. |
Course Content: | The course will be covered by following topics: mass communication theories, theoretical schools and their approaches, theoretical relations between society, culture, political structure and media. |
The students who have succeeded in this course;
1) To have knowledge about mass communication theories and learn different theories and approaches in literature 2) To learn about production of mass communication products and understand media and culture 3) To be able to adapt mass communication theories to daily business practices related with public relations and advertising 4) To learn creating media and news content in the field of public relations and advertising in accordance with the target audience 5) To able to read and analyze media contents and critize them |
Week | Subject | Related Preparation |
1) | Course Objectives / Content / Expectations / Basic Information of the Course, Introduction to Communication Theories | |
2) | Mass Communication / The Effects of Mass Communication on Culture and Society | |
3) | Basic Communication Theories Developed by Mainstream Approaches | |
4) | Experimental Psychological Theories | |
5) | Basic Communication Theories Developed by Mainstream Approaches / Cultural Studies and Cultivation Theory | |
6) | Theories Regarding the Selection and Production of Mass Media Products | |
7) | Social Cognitive Theory of Mass Communication | |
8) | Midterm Exam | |
9) | Audience Centered Communication Models | |
10) | Semeiology | |
11) | Media Analysis – Case Studies and Project Presentations | |
12) | Media Analysis – Case Studies and Project Presentations | |
13) | Media Analysis – Case Studies and Project Presentations | |
14) | Media Technological Determinism Theories | |
15) | Final Exam |
Course Notes / Textbooks: | Denis McQuail, Kitle İletişim Modelleri, İmge Kitapevi, 2010. Levent Yaylagül, Kitle İletişim Kuramları Egemen ve Eleştirel Yaklaşımlar, Dipnot Yayınları, 2016. |
References: | John Fiske, İletişim Çalışmalarına Giriş, Pharmakon Yayınları, 2017. Nazife Güngör, İletişim Kuramlar Yaklaşımlar, Siyasal Kitapevi, 2018, 4.baskı. |
Course Learning Outcomes | 1 |
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4 |
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Program Outcomes | |||||||||||||||
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 3 | 1 | 1 | 1 | 1 | ||||||||||
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 2 | 1 | 1 | 1 | 1 | ||||||||||
3) They have knowledge and skills about changing and evolving communication methods and technologies. | 3 | 3 | 2 | 2 | 2 | ||||||||||
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 3 | 3 | 2 | 2 | 2 | ||||||||||
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 3 | 3 | 2 | 2 | 3 | ||||||||||
6) They combine different communication areas in a holistic and strategic way. | 3 | 3 | 2 | 2 | 3 | ||||||||||
7) They use written and verbal communication skills effectively. | 3 | 3 | 2 | 2 | 3 | ||||||||||
8) They develop and implement strategies by thinking creatively and critically. | 3 | 3 | 2 | 2 | 3 | ||||||||||
9) They have management skills. | 3 | 3 | 3 | 1 | 2 | ||||||||||
10) They use research capability effectively. | 3 | 3 | 3 | 3 | 3 | ||||||||||
11) They have an ethical business understanding and social responsibility. | 3 | 3 | 3 | 3 | 3 | ||||||||||
12) They have capable of analytical thinking and problem solving. | 3 | 3 | 3 | 3 | 3 | ||||||||||
13) They have teamwork skills. | 3 | 3 | 3 | 3 | 3 | ||||||||||
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | 3 | 2 | 1 | 1 | 3 | ||||||||||
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 | 3 | 3 | 3 | 3 |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 2 |
2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 2 |
3) | They have knowledge and skills about changing and evolving communication methods and technologies. | 1 |
4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 2 |
5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 1 |
6) | They combine different communication areas in a holistic and strategic way. | 2 |
7) | They use written and verbal communication skills effectively. | 2 |
8) | They develop and implement strategies by thinking creatively and critically. | 2 |
9) | They have management skills. | |
10) | They use research capability effectively. | 3 |
11) | They have an ethical business understanding and social responsibility. | 1 |
12) | They have capable of analytical thinking and problem solving. | 3 |
13) | They have teamwork skills. | 1 |
14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 20 |
Presentation | 1 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 14 | 28 |
Presentations / Seminar | 3 | 7 |
Homework Assignments | 3 | 15 |
Midterms | 5 | 21 |
Final | 6 | 27 |
Total Workload | 140 |