Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: HIR101
Course Name: Introduction to Public Relations
Semester: Fall
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: Compulsory Courses
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator: Araş. Gör. AZİZ ARSLAN
Course Lecturer(s): Assoc. Prof. Dr. Ruken Özgül Kılanç
Course Assistants:

Course Objective and Content

Course Objectives: I. Provide a detailed introduction to the basic concepts of public relations and the development of public relations.
II. Provide that Public Relations experts develop effective and effective solutions to changing conditions.
III. Gain the ability to manage the relationship of public relations with other areas.
IV. Gain knowledge and skills to develop the corporate communication strategy.
Course Content: This is an introductory course, which is designed for the undergraduate students in first semester with the key concepts of the study for public relations. The course contains Definition and process of communication, Definition public relations and interaction with communication, historical development of public relations, Public Relations Approaches and Comparison, Relations between other areas and public relations, Public relations models, Public relations process and stages, Public relations process and stages, Corporate Identity, Corporate Image, Corporate Social Responsibility, Sponsorship, Public Relations and Ethics-Student Projects.

Learning Outcomes

The students who have succeeded in this course;
1) Understand the basic concepts and development of public relations and establish the relationship with today.
2) Develops and manages all related communication activities according to changing technology and other conditions
3) Manages the relations of public relations with other areas in an integrated manner.
4) As a Public Relations Specialist, she/he gains the knowledge, skills and develop her/his Communication Strategy in the sector.

Course Flow Plan

Week Subject Related Preparation
1) Definition and process of communication
2) Definition public relations and interaction with communication
3) Historical development of public relations and Student Work Stage I
4) Public Relations Approaches and Comparison
5) Relations between other areas and public relations
6) Public relations models I and Student Work Stage II
7) Public relations models II
8) Public relations process and stages
9) Corporate Identity
10) Corporate Image and Student Work Stage III
11) Corporate Social Responsibility
12) Sponsorship
13) Student Work and Presentation
14) Public Relations and Ethics

Sources

Course Notes / Textbooks: FİLİZ BALTA PELTEKOĞLU, HALKLA İLİŞKİLER NEDİR, BETA YAYINLARI, 2007.
RUKEN ÖZGÜL KILANÇ, HALKLA İLİŞKİLER VE ETKİNLİK YÖNETİMİ, KRİTER YAY., 2014.
JUDİTH LAZAR, İLETİŞİM BİLİMİ, ÇEV. CENGİZ ANIK, VADİ YAYINLARI, ANKARA
References: Ders Notları

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

4

Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. 3 3 3 3
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. 3 3 3 3
3) They have knowledge and skills about changing and evolving communication methods and technologies. 3 3 3 3
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. 3 3 3 3
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. 3 3 3 3
6) They combine different communication areas in a holistic and strategic way. 3 3 3 3
7) They use written and verbal communication skills effectively. 3 3 3 3
8) They develop and implement strategies by thinking creatively and critically. 3 3 3 3
9) They have management skills. 3 3 3 3
10) They use research capability effectively. 3 3 3 3
11) They have an ethical business understanding and social responsibility. 3 3 3 3
12) They have capable of analytical thinking and problem solving. 2 2 2 2
13) They have teamwork skills. 3 3 3 3
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. 1 1 1 1
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. 2 2 2 2

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. 3
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. 3
3) They have knowledge and skills about changing and evolving communication methods and technologies. 3
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. 3
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. 3
6) They combine different communication areas in a holistic and strategic way. 3
7) They use written and verbal communication skills effectively. 3
8) They develop and implement strategies by thinking creatively and critically. 3
9) They have management skills. 3
10) They use research capability effectively. 3
11) They have an ethical business understanding and social responsibility. 3
12) They have capable of analytical thinking and problem solving. 3
13) They have teamwork skills. 3
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. 1
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. 1

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 3 % 30
Presentation 1 % 30
Final 1 % 40
total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Preparation for the Activity Spent for the Activity Itself Completing the Activity Requirements Workload
Course Hours 14 3 3 84
Presentations / Seminar 1 3 3 6
Homework Assignments 3 2 3 15
Final 1 20 1 21
Total Workload 126