Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: DIL101
Course Name: General English 1
Semester: Fall
Course Credits:
ECTS
2
Language of instruction: English
Course Condition:
Does the Course Require Work Experience?: No
Type of course: Compulsory Courses
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: E-Learning
Course Coordinator: Eğitim Danışmanı GÜLŞAH ERDAŞ
Course Lecturer(s): Öğr. Gör. ÖZLEM SALI
Eğitim Danışmanı GÜLŞAH ERDAŞ
Course Assistants:

Course Objective and Content

Course Objectives: General English 1 is an e-learning course which aims to equip students with A1 level English language and basic communication abilities in English.
Course Content: Students will be able to use basic daily expressions, to introduce themselves and second and third person, to ask and answer personal questions.

Learning Outcomes

The students who have succeeded in this course;
1) Students will be able to tell the main idea of a text in Beginner level.
2) Öğrenciler sık kullanılan çok temel deyimleri ve günlük ifadeleri anlayabilir ve çoğunu kullanabilir. Students will be able to understand frequently used basic expressions and daily language and use most of them in their daily lives.
3) Students will be able to introduce themselves and other people and they will be able to write sentences in basic level to introduce themselves.
4) Students will be able to communicate in basic level on the condition that they get help from the interlocutor who speaks slow and comprehensible way.

Course Flow Plan

Week Subject Related Preparation
1) Jobs, Plurals, This / That Material prepared by the course teacher.
2) Countries and nationalities Verb to be Giving personal information Telling the time / Days Material prepared by the course teacher.
3) Verb to be Wh questions Simple Present, affirmative, negative, question structure and WH questions Adverbs of Frequency Material prepared by the course teacher.
4) Connecting ideas with and, but, because Expressing hobbies Ordering food and drinks Material prepared by the course teacher.
5) Members of family HAve/has got Some/Any Material prepared by the course teacher.
6) Object pronouns a/an/the Material prepared by the course teacher.
7) Asking and answering for directions There is / are Furniture parts of a house Material prepared by the course teacher.
8) Midterm exam
9) Prepositions of place Present Continuous Tense Material prepared by the course teacher.
10) Months of the year, dates and seasons Can/Can't Material prepared by the course teacher.
11) Prepositions of time Simple Past Tense Material prepared by the course teacher.
12) be going to Everyday expressions: At the Chemist's Material prepared by the course teacher.
13) Vocabulary for food Countable and uncountable Nouns Some/any How much / How many Material prepared by the course teacher.
14) General Review Material prepared by the course teacher.
15) Final exam
16) Final exam

Sources

Course Notes / Textbooks: Ders öğretmenlerinin hazırladığı materyal kullanılmaktadır.
References: Material prepared by teachers of the program.

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

4
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 13 26
Study Hours Out of Class 13 13
Total Workload 39