Öğretim Programı

1. Yarıyıl

Ders Kodu

Ders Adı

Dili

Dersin Tipi

Teorik

Uygulama

AKTS

Ders Kategorisi

MNG005

Brand Management

Turkish

Z

3

0

5

MNG103

Introduction to Business

Turkish

Z

3

0

5

MNG303

Marketing Management

Turkish

Z

3

0

5

S

5

Ders Kodu	Ders Adı	Dili	Dersin Tipi	Teorik	Uygulama	AKTS
EASF002	Customer Relationship Management	Turkish	S	3	0	5
EASF302	Business Analytics and Marketing Research	Turkish	S	2	2	5
ITB025	Digital Marketing & Social Media Management	Turkish	S	3	0	5
ITB310	E Commerce	Turkish	S	3	0	5
JOB126	Markalaşma ve Marka Destekleri	English	S	3	0	5
MIS016	Social Media Analytics	Turkish	S	3	0	5
MNG008	Consumer Behaviour and Crosscultural Studies	Turkish	S	3	0	5
MNG016	Integrated Marketing Communications	Turkish	S	3	0	5
MNG019	International Marketing	Turkish	S	3	0	5
MNG025	Retail Management	Turkish	S	3	0	5
MNG035	Sales and Negotiation Techniques	Turkish	S	3	0	5

S

5

Ders Kodu	Ders Adı	Dili	Dersin Tipi	Teorik	Uygulama	AKTS
EASF002	Customer Relationship Management	Turkish	S	3	0	5
EASF302	Business Analytics and Marketing Research	Turkish	S	2	2	5
ITB025	Digital Marketing & Social Media Management	Turkish	S	3	0	5
ITB310	E Commerce	Turkish	S	3	0	5
JOB126	Markalaşma ve Marka Destekleri	English	S	3	0	5
MIS016	Social Media Analytics	Turkish	S	3	0	5
MNG008	Consumer Behaviour and Crosscultural Studies	Turkish	S	3	0	5
MNG016	Integrated Marketing Communications	Turkish	S	3	0	5
MNG019	International Marketing	Turkish	S	3	0	5
MNG025	Retail Management	Turkish	S	3	0	5
MNG035	Sales and Negotiation Techniques	Turkish	S	3	0	5

S

5

Ders Kodu	Ders Adı	Dili	Dersin Tipi	Teorik	Uygulama	AKTS
EASF002	Customer Relationship Management	Turkish	S	3	0	5
EASF302	Business Analytics and Marketing Research	Turkish	S	2	2	5
ITB025	Digital Marketing & Social Media Management	Turkish	S	3	0	5
ITB310	E Commerce	Turkish	S	3	0	5
JOB126	Markalaşma ve Marka Destekleri	English	S	3	0	5
MIS016	Social Media Analytics	Turkish	S	3	0	5
MNG008	Consumer Behaviour and Crosscultural Studies	Turkish	S	3	0	5
MNG016	Integrated Marketing Communications	Turkish	S	3	0	5
MNG019	International Marketing	Turkish	S	3	0	5
MNG025	Retail Management	Turkish	S	3	0	5
MNG035	Sales and Negotiation Techniques	Turkish	S	3	0	5

Temel Alan	Uzmanlık Alanı	Yetkinlik Tamamlayıcı	Diğer

% 100.00

Z:Zorunlu
S:Seçmeli