| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI265 | ||||
| Course Name: | Script Writing | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Öğr. Gör. AHMET BERK DUMAN | ||||
| Course Lecturer(s): | Dr. Öğr. Üyesi Cahit ÜSTÜN | ||||
| Course Assistants: |
| Course Objectives: | The aim of this course is to explain the concept of scenario and its historical development to students and to transfer basic scenario knowledge to them. To explain how the scenario should be written as a technical text and to reinforce the writing techniques with examples and to enable the student to write his own scenario. |
| Course Content: | Main topics covered by this course: Scenario Concept, Historical Development of Scenario, Scenario Writing Techniques, Scenario Examples and Practices |
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The students who have succeeded in this course;
1) 1- Students learn the concept of scenario. 2) 2- Students will have a good grasp of screenwriting techniques and types. 3) 3- Students will have information about how these techniques are used in the sector. 4) 4- Students learn how to turn an idea into a scenario. 5) 5- Students can write their own scenarios professionally. |
| Week | Subject | Related Preparation |
| 1) | Introduction to Scenario Concept | |
| 2) | What is Script? | |
| 3) | Who is the screenwriter? | |
| 4) | Cinema History and Script | |
| 5) | Sources of the Script | |
| 6) | Script Elements | |
| 6) | Script Elements | |
| 7) | Character Concept in Screenplay | |
| 8) | Midterm | |
| 9) | Scenario Types | |
| 10) | How to Write a Screenplay? | |
| 11) | Scenario Narrative Structures | |
| 12) | Elements to Consider When Writing a Screenplay | |
| 13) | Script Issues | |
| 14) | Ways to Find Financial Resources for the Scenario | |
| 15) | Sample Scenario Study | |
| 16) | final exam |
| Course Notes / Textbooks: | · Senaryo Kuramı- Semir Aslanyürek, Agora Kitaplığı · Senaryo Kitabı, Öktem Başol, Pana Film Yayınlar · Oyun ve Senaryo Yazma Tekniği, Turgut Özakman, Bilgi Yayınev |
| References: | · Bir Senaryo Yazmak, Michel Chion, Çevirmen: Nedret Tanyolaç Öztokat, Agora Kitaplığı · Kısa Film Senaryosu, Sergei Eisenstein, Agora Yayınevi · Senaryo Yazımı, John Costello, Kalkedon · Senaryo Yazımı - Sinema ve Televizyon İçin, William Miller, Hayalperest · Yazarın Yolculuğu, Christopher Vogler, Okuyan Us Yayınları |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
| 7) They use written and verbal communication skills effectively. | |||||||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
| 9) They have management skills. | |||||||||||||||
| 10) They use research capability effectively. | |||||||||||||||
| 11) They have an ethical business understanding and social responsibility. | |||||||||||||||
| 12) They have capable of analytical thinking and problem solving. | |||||||||||||||
| 13) They have teamwork skills. | |||||||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
| 6) | They combine different communication areas in a holistic and strategic way. | |
| 7) | They use written and verbal communication skills effectively. | |
| 8) | They develop and implement strategies by thinking creatively and critically. | |
| 9) | They have management skills. | |
| 10) | They use research capability effectively. | |
| 11) | They have an ethical business understanding and social responsibility. | |
| 12) | They have capable of analytical thinking and problem solving. | |
| 13) | They have teamwork skills. | |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 30 |
| Project | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 0 | 0 | ||||
| Presentations / Seminar | 1 | 0 | 0 | ||||
| Project | 2 | 0 | 0 | ||||
| Homework Assignments | 1 | 0 | 0 | ||||
| Midterms | 1 | 0 | 0 | ||||
| Final | 1 | 0 | 0 | ||||
| Total Workload | 0 | ||||||