| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI260 | ||||
| Course Name: | Experimental Ex-libris Design | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Prof. Dr. HASİP PEKTAŞ | ||||
| Course Lecturer(s): | Prof. Dr. Hasip Pektaş | ||||
| Course Assistants: |
| Course Objectives: | To comprehend the ex-libris culture, To teach the functions of exlibris, To encourage creativity, To gain self-confidence by designing an artistic product, |
| Course Content: | In this course, students will learn the brief history, function and characteristics of the ex-libris sticked on the inside cover of the books and bearing the name of its owner. They will design original ex-libris for people who live as a communication object. They will create experimental examples by bringing together artistic thought. |
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The students who have succeeded in this course;
1) Knows what exlibris is. 2) He/she can explain ex-libris to his/her close friends. 3) Can analyze the ex-libris samples. 4) Knows the principles of composition in exlibris design. |
| Week | Subject | Related Preparation |
| 1) | Definition and brief history of ex-libris. Ex-libris samples. | |
| 2) | Functions and properties of ex-libris. | |
| 3) | Preparing ex-libris drafts for individuals or institutions. | |
| 4) | Designing ex-libris using photography. | |
| 5) | Basics of using Illustrator and Photoshop. | |
| 6) | Criticisms on drafts. | |
| 7) | Ex-libris reproduction, subtitle. DELIVERY OF HOMEWORKS. | |
| 8) | Analysis on ex-libris artists and designs from the world and Turkey. | |
| 9) | Ex-libris propagation techniques and properties. | |
| 10) | Drafting for ex-libris to be reproduced with linoleum printing technique. | |
| 11) | How do we apply the linoleum technique in Photoshop? | |
| 12) | Linoleum printing at home as much as possible. | |
| 13) | Suggestions for ex-libris collecting. TERM PROJECT DELIVERY. | |
| 14) | Presentation of ex-libris and preparation for exhibition. |
| Course Notes / Textbooks: | Ekslibris (Hasip Pektaş) İstanbul Ekslibris Derneği Yayınları, 2017, İstanbul |
| References: | http://www.aed.org.tr/tr/ (İstanbul Ekslibris Derneği Web Sitesi) http://exlibrist.net/index.php/exlibrist (Uluslararası Online Ekslibris Dergisi) http://art-exlibris.net/ (Danimarka Frederikshavn Ekslibris Müzesi Koleksiyonu) |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
| 7) They use written and verbal communication skills effectively. | |||||||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
| 9) They have management skills. | |||||||||||||||
| 10) They use research capability effectively. | |||||||||||||||
| 11) They have an ethical business understanding and social responsibility. | |||||||||||||||
| 12) They have capable of analytical thinking and problem solving. | |||||||||||||||
| 13) They have teamwork skills. | |||||||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
| 6) | They combine different communication areas in a holistic and strategic way. | |
| 7) | They use written and verbal communication skills effectively. | |
| 8) | They develop and implement strategies by thinking creatively and critically. | |
| 9) | They have management skills. | |
| 10) | They use research capability effectively. | |
| 11) | They have an ethical business understanding and social responsibility. | |
| 12) | They have capable of analytical thinking and problem solving. | |
| 13) | They have teamwork skills. | |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 2 | % 50 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Midterms | 1 | 55 | 2 | 57 | |||
| Final | 1 | 55 | 2 | 57 | |||
| Total Workload | 114 | ||||||