Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: HIR492
Course Name: Internship
Semester: Spring
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: Compulsory Courses
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator: Araş. Gör. AZİZ ARSLAN
Course Lecturer(s): Prof. Dr. Yalçın Kırdar
Course Assistants:

Course Objective and Content

Course Objectives: At the end of seven semesters, it is to ensure that the student gains significant work experience in the sectoral field by reinforcing the knowledge, skills and experience gained through the job position in the relevant basic communication units.
Course Content: With the application content of the internship, students take part in the relevant communication units of the institutions that they determine or our school determines, and they prepare themselves for professional business life by gaining sectoral knowledge and skills.

Learning Outcomes

The students who have succeeded in this course;
1) They have management skills.
2) They become employees who are prone to teamwork.
3) They have an ethical business understanding and social responsibility awareness.

Course Flow Plan

Week Subject Related Preparation
1) Taking part in the work area
2) Taking part in the work area
3) Taking part in the work area
4) Taking part in the work area
5) Taking part in the work area
6) Taking part in the work area
7) Taking part in the work area
8) Taking part in the work area
9) Taking part in the work area
10) Taking part in the work area
11) Taking part in the work area
12) Taking part in the work area
13) Taking part in the work area
14) Taking part in the work area
15) Assessment

Sources

Course Notes / Textbooks: Ders notları
References: Ders notları

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. 2 3 2
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. 3 2 3
3) They have knowledge and skills about changing and evolving communication methods and technologies. 2 3 2
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. 2 2 2
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. 3 2 2
6) They combine different communication areas in a holistic and strategic way. 2 3 2
7) They use written and verbal communication skills effectively. 2 3 2
8) They develop and implement strategies by thinking creatively and critically. 2 2 3
9) They have management skills. 2 3 2
10) They use research capability effectively. 2 2 3
11) They have an ethical business understanding and social responsibility. 3 2 2
12) They have capable of analytical thinking and problem solving. 2 2 2
13) They have teamwork skills. 2 3 3
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. 3 2 3
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. 2 2 2

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. 3
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. 2
3) They have knowledge and skills about changing and evolving communication methods and technologies. 2
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. 3
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. 2
6) They combine different communication areas in a holistic and strategic way. 3
7) They use written and verbal communication skills effectively. 2
8) They develop and implement strategies by thinking creatively and critically. 3
9) They have management skills. 2
10) They use research capability effectively. 3
11) They have an ethical business understanding and social responsibility. 2
12) They have capable of analytical thinking and problem solving. 3
13) They have teamwork skills. 3
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. 2
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. 2

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Application 1 % 100
total % 100
PERCENTAGE OF SEMESTER WORK % 100
PERCENTAGE OF FINAL WORK %
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Special Course Internship (Work Placement) 16 80
Final 8 40
Total Workload 120