| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI231 | ||||
| Course Name: | Health Literacy | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Doç. Dr. İNCİ KAYIN | ||||
| Course Lecturer(s): |
Doç. Dr. İNCİ KAYIN |
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| Course Assistants: |
| Course Objectives: | It is aimed to increase the ability to reach a sufficient level of knowledge about health literacy, to use the obtained information in daily life and to access the right information sources in the field of health. |
| Course Content: | It consists of basic information about health literacy and other concepts related to health literacy. |
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The students who have succeeded in this course;
1) Knows the concept of health literacy and its importance. 2) Explain the factors affecting health literacy. 3) Uses the information obtained about health literacy in daily life. 4) Gains the ability to access the right information sources in the field of health. 5) Have effective literacy skills on individual and community health. |
| Week | Subject | Related Preparation |
| 1) | Introduction to the Course, Purpose of the Course and Learning Objectives | |
| 1) | Media and Health Literacy | |
| 2) | Health Literacy Concept | |
| 3) | Key Determinants of Health Literacy | |
| 4) | Factors Affecting Health Literacy | |
| 5) | Classification of Health Literacy | |
| 6) | Measuring Health Literacy | |
| 7) | Health Literacy and Health Expenditures | |
| 8) | Midterm | |
| 9) | Health Education and Health Literacy | |
| 10) | The Effect of Health Literacy on Community Health | |
| 11) | Oral and Dental Health Literacy | |
| 12) | Healthy Nutrition Literacy | |
| 13) | COVID-19 Pandemic and Health Literacy | |
| 14) | Final Exam |
| Course Notes / Textbooks: | Hocanın kendi notları |
| References: | Yıldırım, H. H., Sağlık Okuryazarlığı: Türkiye Resmin Neresinde? Ne Yapmalı? Absam, 2015. Yıldırım, F. ve Keser, A. Sağlık Okuryazarlığı, Ankara Üniversitesi Sağlık Bilimleri Fakültesi Yayını, 2015. https://www.skb.gov.tr/wp-content/uploads/2015/05/saglik-okur-yazarligi-WEB.pdf. |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
| 7) They use written and verbal communication skills effectively. | |||||||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
| 9) They have management skills. | |||||||||||||||
| 10) They use research capability effectively. | |||||||||||||||
| 11) They have an ethical business understanding and social responsibility. | |||||||||||||||
| 12) They have capable of analytical thinking and problem solving. | |||||||||||||||
| 13) They have teamwork skills. | |||||||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
| 6) | They combine different communication areas in a holistic and strategic way. | |
| 7) | They use written and verbal communication skills effectively. | |
| 8) | They develop and implement strategies by thinking creatively and critically. | |
| 9) | They have management skills. | |
| 10) | They use research capability effectively. | |
| 11) | They have an ethical business understanding and social responsibility. | |
| 12) | They have capable of analytical thinking and problem solving. | |
| 13) | They have teamwork skills. | |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 2 | 20 | 40 | ||||
| Study Hours Out of Class | 6 | 10 | 60 | ||||
| Midterms | 1 | 10 | 10 | ||||
| Final | 1 | 10 | 10 | ||||
| Total Workload | 120 | ||||||