| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI228 | ||||
| Course Name: | Personal Medicine | ||||
| Semester: | Spring | ||||
| Course Credits: |
|
||||
| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
|
||||
| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Dr. Öğr. Üy. FATMA KÜBRA TOMBULTÜRK | ||||
| Course Lecturer(s): | Fatma Kübra Tombultürk | ||||
| Course Assistants: |
| Course Objectives: | It is aimed to learn personal medicine-targeted information by determining and learning personalized treatment methods. |
| Course Content: | It includes treatment options based on human molecular profile in various diseases. |
|
The students who have succeeded in this course;
1) Gain knowledge of personalized medicine resulting from each person's clinical, genetic, genomic and environmental knowledge. 2) Learns treatment options based on human molecular profile in various diseases. 3) Learns that the molecular profile is different in each individual. 4) Have distinctive knowledge about the effect of modern medicine and personalized medicine on diseases. |
| Week | Subject | Related Preparation |
| 1) | Genomic information | |
| 2) | Personalized medicine | |
| 3) | Genomic approach to Personal Targeted drug therapy | |
| 4) | Pharmacogenomics and complex diseases | |
| 5) | Pharmacogenetics and potential applications in personalized medicine-1 | |
| 6) | Pharmacogenetics and potential applications in personalized medicine-2 | |
| 7) | Role of noncoding RNAs in personalized molecular therapy | |
| 8) | Midterm exam | |
| 9) | Personalized medicine treatments based on the molecular profile in cancer-1 | |
| 10) | Personalized medicine treatments based on the molecular profile in cancer-2 | |
| 11) | Personalized medicine treatments based on molecular profile in diabetes | |
| 12) | Pharmacometabolomics drug metabolism, toxicity and efficacy in personalized medicine | |
| 13) | Future personalized medicine practice plans | |
| 14) | Known and unknown in personalized medicine | |
| 15) | Final exam | |
| 16) | Final exam |
| Course Notes / Textbooks: | Öğretim üyesinin ders notları |
| References: | Academic Member's lecture notes |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
|||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
| 7) They use written and verbal communication skills effectively. | |||||||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
| 9) They have management skills. | |||||||||||||||
| 10) They use research capability effectively. | |||||||||||||||
| 11) They have an ethical business understanding and social responsibility. | |||||||||||||||
| 12) They have capable of analytical thinking and problem solving. | |||||||||||||||
| 13) They have teamwork skills. | |||||||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
| 6) | They combine different communication areas in a holistic and strategic way. | |
| 7) | They use written and verbal communication skills effectively. | |
| 8) | They develop and implement strategies by thinking creatively and critically. | |
| 9) | They have management skills. | |
| 10) | They use research capability effectively. | |
| 11) | They have an ethical business understanding and social responsibility. | |
| 12) | They have capable of analytical thinking and problem solving. | |
| 13) | They have teamwork skills. | |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 50 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 13 | 39 |
| Study Hours Out of Class | 13 | 39 |
| Presentations / Seminar | 8 | 24 |
| Homework Assignments | 13 | 13 |
| Total Workload | 115 | |