Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI224

Course Name:

Active Aging

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Öğr. Gör. SEVDE ŞANAL

Course Lecturer(s):

Lec. Sevde Şanal

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of this course is; The aim is to enable students to explain the importance of active aging in their own words, to know the determinants of active aging and the factors that affect and play a role in the active aging process, and to associate them with the aging process.

Course Content:

• An Overview of Active Aging
• Overview of Aging and Active Aging and Theories of Aging
• Changes Observed in Individuals Due to Aging
• Problems of Elderly People
• Common Health Problems in Elderly People
• Elderly Health and Interdisciplinary Team
• Determinants of Active Aging
• Protective and Preventive Approaches to Active Aging
• Protective and Preventive Approaches in Active Aging II
• The Psychosocial Dimension of Active Aging
• Active Aging and Lifelong Learning
• Active Aging and Technology
• Active Aging and Age-Friendly City

Learning Outcomes

The students who have succeeded in this course;
1) Being able to remember the basic concepts in the Active Aging course
2) Being able to use ways to access information during the lesson
3) Defines active aging
4) Defines general information about the aging process
5) Defines general information about the aging process
6) Explains protective and preventive approaches in active aging
7) Defines the psycho-social dimension of active aging
8) Explain the relationship between active aging and lifelong learning, technology and age-friendly cities

Course Flow Plan

Week	Subject	Related Preparation
1)	Course Introduction, Course Introduction, Active Aging Overview
2)	Overview of Aging, Active Aging and Theories of Aging
3)	Changes Seen in Individuals Due to Aging
4)	Problems of the Elderly
5)	Common Health Problems in Elderly People
6)	Elderly Health and Interdisciplinary Team
7)	Determinants of Active Aging
8)	Midterm Exam Week
9)	Protective and Preventive Approaches in Active Aging I
10)	Protective and Preventive Approaches in Active Aging II
11)	Psychosocial Dimension of Active Aging
12)	Active Aging and Lifelong Learning
13)	Active Aging and Technology
14)	Active Aging and Age-Friendly Cities
15)	Final Exams
16)	Final Exams

Sources

Course Notes / Textbooks:	Öğretim elemanının ders notları.-Instructor's lecture notes.
References:	Öğretim elemanının ders notları.-Instructor's lecture notes.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7	8
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	13	26
Study Hours Out of Class	16	96
Midterms	1	1
Final	1	1
Total Workload		124