New Media and Communication (English) Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI214

Course Name:

Reading Images

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. AYBİKE SERTTAŞ

Course Lecturer(s):

Aybike Serttaş

Course Assistants:

Course Objective and Content

Course Objectives:	To ask questions on principles of creating images, aesthetic perception, creating meaning, power of image.
Course Content:	How images in mass media are created, and how our human senses can perceive and evaluate them?

Learning Outcomes

The students who have succeeded in this course;
1) Can define the theories on the view of the audience.
2) Can tell elements of cinematography.
3) Can explain post-truth
4) Can read body language in images.
5) Can define the power of images as a storytelling tool.

Course Flow Plan

Week	Subject	Related Preparation
1)	General information about the course, book and film suggestions, a general discussion about the image and word and the relationship between these two.
2)	Looking as an act of choise
3)	An image as a recreated or reproduced appearance
4)	The view of the audience
5)	The issues of visualization and the viewer experience.
6)	Reading beauty
7)	Reading Squid Game
8)	Reading body language
9)	Stuart Hall's coding and encoding theory
10)	About Foucault and Magritte
11)	Reading Sexism
12)	Reading images in technical way
13)	Elements of cinematography 1
14)	Elements of cinematography II
15)	Elements of cinematography III

Sources

Course Notes / Textbooks:	Ways of Seeing, John Berger History of Beauty, Umberto Eco Setting up Your Shots, Jeremy Vineyard
References:	Ways of Seeing, John Berger History of Beauty, Umberto Eco Setting up Your Shots, Jeremy Vineyard

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Identify and describe the foundations and characteristics of both traditional and new media.
2) Critically engage in and apply media studies scholarship.
3) Develop new/digital media literacy competencies and critically analyze new/digital media contents.
4) Develop technical skills in both traditional and digital media production.
5) Produce media contents which are sensitive to and respect cultural diversity.
6) Demonstrate creative writing skills in various writing genres, including both writing for and about the media.
7) Develop computer skills and use software applications related to new/digital media design and production.
8) Work effectively as an individual and a part of a team, acting responsibly and respectfully to complete various types of creative projects.
9) Demonstrate skills in mentorship, leadership, management, and entrepreneurship in the media sector.
10) Develop a “signature work” and engage in local and/or international media sectors and non-profit organizations.
11) Acquire foreign language skills to effectively communicate and work in international and cross-cultural settings.
12) Acquire interpersonal skills and effectively communicate in professional settings.
13) Identify the structures, trends, technological developments and issues related to new media and carry out artistic and creative activities and projects that correspond to social needs.
14) Conduct media practice within national and international legal frameworks.
15) Become responsible media practitioners by adhering to media ethics and principles of democracy and human rights.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Identify and describe the foundations and characteristics of both traditional and new media.
2)	Critically engage in and apply media studies scholarship.
3)	Develop new/digital media literacy competencies and critically analyze new/digital media contents.
4)	Develop technical skills in both traditional and digital media production.
5)	Produce media contents which are sensitive to and respect cultural diversity.
6)	Demonstrate creative writing skills in various writing genres, including both writing for and about the media.
7)	Develop computer skills and use software applications related to new/digital media design and production.
8)	Work effectively as an individual and a part of a team, acting responsibly and respectfully to complete various types of creative projects.
9)	Demonstrate skills in mentorship, leadership, management, and entrepreneurship in the media sector.
10)	Develop a “signature work” and engage in local and/or international media sectors and non-profit organizations.
11)	Acquire foreign language skills to effectively communicate and work in international and cross-cultural settings.
12)	Acquire interpersonal skills and effectively communicate in professional settings.
13)	Identify the structures, trends, technological developments and issues related to new media and carry out artistic and creative activities and projects that correspond to social needs.
14)	Conduct media practice within national and international legal frameworks.
15)	Become responsible media practitioners by adhering to media ethics and principles of democracy and human rights.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 45
Project	5	% 0
Final	1	% 55
total		% 100
PERCENTAGE OF SEMESTER WORK		% 45
PERCENTAGE OF FINAL WORK		% 55
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	45	0			0
Study Hours Out of Class	27	0			0
Project	24	0			0
Homework Assignments	20	0			0
Total Workload					0