Business Administration (English) Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI214

Course Name:

Reading Images

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. AYBİKE SERTTAŞ

Course Lecturer(s):

Aybike Serttaş

Course Assistants:

Course Objective and Content

Course Objectives:	To ask questions on principles of creating images, aesthetic perception, creating meaning, power of image.
Course Content:	How images in mass media are created, and how our human senses can perceive and evaluate them?

Learning Outcomes

The students who have succeeded in this course;
1) Can define the theories on the view of the audience.
2) Can tell elements of cinematography.
3) Can explain post-truth
4) Can read body language in images.
5) Can define the power of images as a storytelling tool.

Course Flow Plan

Week	Subject	Related Preparation
1)	General information about the course, book and film suggestions, a general discussion about the image and word and the relationship between these two.
2)	Looking as an act of choise
3)	An image as a recreated or reproduced appearance
4)	The view of the audience
5)	The issues of visualization and the viewer experience.
6)	Reading beauty
7)	Reading Squid Game
8)	Reading body language
9)	Stuart Hall's coding and encoding theory
10)	About Foucault and Magritte
11)	Reading Sexism
12)	Reading images in technical way
13)	Elements of cinematography 1
14)	Elements of cinematography II
15)	Elements of cinematography III

Sources

Course Notes / Textbooks:	Ways of Seeing, John Berger History of Beauty, Umberto Eco Setting up Your Shots, Jeremy Vineyard
References:	Ways of Seeing, John Berger History of Beauty, Umberto Eco Setting up Your Shots, Jeremy Vineyard

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.
1) Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.
2) They have knowledge and skills about different functions and interactions of the enterprise.
3) They can use different theoretical approaches to understanding and solving various business problems.
4) Being aware of the needs of society, they use business knowledge to meet these needs.
5) They have knowledge depthly about current problems of Turkey and Global Business World’s
6) They can determine the objectives of the institution in which they are involved, taking into account the market needs and economic conditions.
7) They can solve complex business problems by using various statistical techniques and numerical methods and makes analysis by using statistical programs effectively.
8) They can use a foreign language at least B1 General Level in terms of European Language Portfolio criteria according to the education level of a foreign language.
9) They can develops teamwork, negotiation, leadership and entrepreneurship skills.
10) They have the knowledge of universal ethical values, social responsibility awareness and sufficient level of labor law.
11) They can identify the individual learning needs and carries out studies to correct them by developing positive attitudes about lifelong learning.
12) They can express their ideas and solutions both written and orally, and if required they can present and publish them on both national and international platforms.
13) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.
1)	Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.
2)	They have knowledge and skills about different functions and interactions of the enterprise.
3)	They can use different theoretical approaches to understanding and solving various business problems.
4)	Being aware of the needs of society, they use business knowledge to meet these needs.
5)	They have knowledge depthly about current problems of Turkey and Global Business World’s
6)	They can determine the objectives of the institution in which they are involved, taking into account the market needs and economic conditions.
7)	They can solve complex business problems by using various statistical techniques and numerical methods and makes analysis by using statistical programs effectively.
8)	They can use a foreign language at least B1 General Level in terms of European Language Portfolio criteria according to the education level of a foreign language.
9)	They can develops teamwork, negotiation, leadership and entrepreneurship skills.
10)	They have the knowledge of universal ethical values, social responsibility awareness and sufficient level of labor law.
11)	They can identify the individual learning needs and carries out studies to correct them by developing positive attitudes about lifelong learning.
12)	They can express their ideas and solutions both written and orally, and if required they can present and publish them on both national and international platforms.
13)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 45
Project	5	% 0
Final	1	% 55
total		% 100
PERCENTAGE OF SEMESTER WORK		% 45
PERCENTAGE OF FINAL WORK		% 55
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	45	0			0
Study Hours Out of Class	27	0			0
Project	24	0			0
Homework Assignments	20	0			0
Total Workload					0