| Business Administration (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI214 | ||||
| Course Name: | Reading Images | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Prof. Dr. AYBİKE SERTTAŞ | ||||
| Course Lecturer(s): | Aybike Serttaş | ||||
| Course Assistants: |
| Course Objectives: | To ask questions on principles of creating images, aesthetic perception, creating meaning, power of image. |
| Course Content: | How images in mass media are created, and how our human senses can perceive and evaluate them? |
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The students who have succeeded in this course;
1) Can define the theories on the view of the audience. 2) Can tell elements of cinematography. 3) Can explain post-truth 4) Can read body language in images. 5) Can define the power of images as a storytelling tool. |
| Week | Subject | Related Preparation |
| 1) | General information about the course, book and film suggestions, a general discussion about the image and word and the relationship between these two. | |
| 2) | Looking as an act of choise | |
| 3) | An image as a recreated or reproduced appearance | |
| 4) | The view of the audience | |
| 5) | The issues of visualization and the viewer experience. | |
| 6) | Reading beauty | |
| 7) | Reading Squid Game | |
| 8) | Reading body language | |
| 9) | Stuart Hall's coding and encoding theory | |
| 10) | About Foucault and Magritte | |
| 11) | Reading Sexism | |
| 12) | Reading images in technical way | |
| 13) | Elements of cinematography 1 | |
| 14) | Elements of cinematography II | |
| 15) | Elements of cinematography III |
| Course Notes / Textbooks: | Ways of Seeing, John Berger History of Beauty, Umberto Eco Setting up Your Shots, Jeremy Vineyard |
| References: | Ways of Seeing, John Berger History of Beauty, Umberto Eco Setting up Your Shots, Jeremy Vineyard |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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| Program Outcomes | |||||||||||||
| 1) Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences. | |||||||||||||
| 2) They have knowledge and skills about different functions and interactions of the enterprise. | |||||||||||||
| 3) They can use different theoretical approaches to understanding and solving various business problems. | |||||||||||||
| 4) Being aware of the needs of society, they use business knowledge to meet these needs. | |||||||||||||
| 5) They have knowledge depthly about current problems of Turkey and Global Business World’s | |||||||||||||
| 6) They can determine the objectives of the institution in which they are involved, taking into account the market needs and economic conditions. | |||||||||||||
| 7) They can solve complex business problems by using various statistical techniques and numerical methods and makes analysis by using statistical programs effectively. | |||||||||||||
| 8) They can use a foreign language at least B1 General Level in terms of European Language Portfolio criteria according to the education level of a foreign language. | |||||||||||||
| 9) They can develops teamwork, negotiation, leadership and entrepreneurship skills. | |||||||||||||
| 10) They have the knowledge of universal ethical values, social responsibility awareness and sufficient level of labor law. | |||||||||||||
| 11) They can identify the individual learning needs and carries out studies to correct them by developing positive attitudes about lifelong learning. | |||||||||||||
| 12) They can express their ideas and solutions both written and orally, and if required they can present and publish them on both national and international platforms. | |||||||||||||
| 13) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | |||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences. | |
| 2) | They have knowledge and skills about different functions and interactions of the enterprise. | |
| 3) | They can use different theoretical approaches to understanding and solving various business problems. | |
| 4) | Being aware of the needs of society, they use business knowledge to meet these needs. | |
| 5) | They have knowledge depthly about current problems of Turkey and Global Business World’s | 2 |
| 6) | They can determine the objectives of the institution in which they are involved, taking into account the market needs and economic conditions. | |
| 7) | They can solve complex business problems by using various statistical techniques and numerical methods and makes analysis by using statistical programs effectively. | |
| 8) | They can use a foreign language at least B1 General Level in terms of European Language Portfolio criteria according to the education level of a foreign language. | |
| 9) | They can develops teamwork, negotiation, leadership and entrepreneurship skills. | |
| 10) | They have the knowledge of universal ethical values, social responsibility awareness and sufficient level of labor law. | |
| 11) | They can identify the individual learning needs and carries out studies to correct them by developing positive attitudes about lifelong learning. | 3 |
| 12) | They can express their ideas and solutions both written and orally, and if required they can present and publish them on both national and international platforms. | |
| 13) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 2 | % 45 |
| Project | 5 | % 0 |
| Final | 1 | % 55 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 45 | |
| PERCENTAGE OF FINAL WORK | % 55 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 45 | 0 | 0 | ||||
| Study Hours Out of Class | 27 | 0 | 0 | ||||
| Project | 24 | 0 | 0 | ||||
| Homework Assignments | 20 | 0 | 0 | ||||
| Total Workload | 0 | ||||||