ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
Course Introduction and Application Information
| Course Code: | UNI210 | ||||
| Course Name: | Entrepreneurship Applications | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Departmental Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. GÜLSÜM SAVCI | ||||
| Course Lecturer(s): | Dr. Cem Duran | ||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | This course is designed to help students understand the important role of technological innovation in the entrepreneurial process and to understand the process of setting up new technology-based initiatives. |
| Course Content: | Giving theoretical information about entrepreneurship and business planning, examination of successful business models, preparation business plan and presentation. |
Learning Outcomes
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The students who have succeeded in this course;
1) Understanding the dynamic role of entrepreneurship and small businesses 2) Organizing and Managing a Small Business 3) Financial Planning and Control 4) Forms of Ownership for Small Business 5) Strategic Marketing Planning 6) New Product or Service Development 7) Business Plan Creation |
Course Flow Plan
| Week | Subject | Related Preparation |
| 1) | Entrepreneurship Theory (Entrepreneur, entrepreneurship, basic concepts about entrepreneurship) | |
| 2) | Entrepreneurship Process (Business idea development and creativity) | |
| 3) | Dynamics of New Economy | |
| 4) | Internet and Marketing | |
| 5) | Business Plan Concept and Preparation | |
| 6) | Business Plan Concept and Preparation | |
| 7) | Case 1 - Entrepreneurship | |
| 8) | Midterm Exam | |
| 9) | Case 2 - Finance in Entrepreneurship | |
| 10) | Case 3 - Human Resources in Entrepreneurship | |
| 11) | Case 4 - Marketing in Entrepreneurship | |
| 12) | Case 5 - Investor Presentation | |
| 13) | Business Plan Presentations | |
| 14) | Business Plan Presentations | |
| 15) | Business Plan Presentations | |
| 16) | Finals Week |
Sources
| Course Notes / Textbooks: | Özmen, Şule (2013), Ağ Ekonomisinde Yeni Ticaret Yolu E-Ticaret, Genişletilmiş 5.Baskı, Bilgi Üniversitesi Yayınları. |
| References: | Özmen, Şule (2013), Ağ Ekonomisinde Yeni Ticaret Yolu E-Ticaret, Genişletilmiş 5.Baskı, Bilgi Üniversitesi Yayınları. |
Course - Program Learning Outcome Relationship
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
7 |
|---|---|---|---|---|---|---|---|
| Program Outcomes |
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution |
Assessment & Grading
| Değerlendirme Yöntemleri ve Kriterleri | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 30 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
Workload and ECTS Credit Calculation
| Activities | Number of Activities | Workload |
| Course Hours | 16 | 48 |
| Homework Assignments | 5 | 25 |
| Midterms | 1 | 15 |
| Final | 1 | 30 |
| Total Workload | 118 | |