Visual Communication Design Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI210

Course Name:

Entrepreneurship Applications

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. GÜLSÜM GÖKGÖZ

Course Lecturer(s):

Dr. Cem Duran

Course Assistants:

Course Objective and Content

Course Objectives:	This course is designed to help students understand the important role of technological innovation in the entrepreneurial process and to understand the process of setting up new technology-based initiatives.
Course Content:	Giving theoretical information about entrepreneurship and business planning, examination of successful business models, preparation business plan and presentation.

Learning Outcomes

The students who have succeeded in this course;
1) Understanding the dynamic role of entrepreneurship and small businesses
2) Organizing and Managing a Small Business
3) Financial Planning and Control
4) Forms of Ownership for Small Business
5) Strategic Marketing Planning
6) New Product or Service Development
7) Business Plan Creation

Course Flow Plan

Week	Subject	Related Preparation
1)	Entrepreneurship Theory (Entrepreneur, entrepreneurship, basic concepts about entrepreneurship)
2)	Entrepreneurship Process (Business idea development and creativity)
3)	Dynamics of New Economy
4)	Internet and Marketing
5)	Business Plan Concept and Preparation
6)	Business Plan Concept and Preparation
7)	Case 1 - Entrepreneurship
8)	Midterm Exam
9)	Case 2 - Finance in Entrepreneurship
10)	Case 3 - Human Resources in Entrepreneurship
11)	Case 4 - Marketing in Entrepreneurship
12)	Case 5 - Investor Presentation
13)	Business Plan Presentations
14)	Business Plan Presentations
15)	Business Plan Presentations
16)	Finals Week

Sources

Course Notes / Textbooks:	Özmen, Şule (2013), Ağ Ekonomisinde Yeni Ticaret Yolu E-Ticaret, Genişletilmiş 5.Baskı, Bilgi Üniversitesi Yayınları.
References:	Özmen, Şule (2013), Ağ Ekonomisinde Yeni Ticaret Yolu E-Ticaret, Genişletilmiş 5.Baskı, Bilgi Üniversitesi Yayınları.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7
Program Outcomes
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.
1) To have the necessary knowledge and skills about computer technologies required to produce designs.
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes.
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.
3) To be able to analyze and use design-oriented thinking processes for visual communication products.
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.
1)	To have the necessary knowledge and skills about computer technologies required to produce designs.
1)	To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.
1)	To be able to criticize and evaluate different problems through these concepts by mastering the design processes.
1)	To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.
2)	To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.
2)	To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.
3)	To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.
3)	To be able to analyze and use design-oriented thinking processes for visual communication products.
4)	To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.
4)	To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.
5)	Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.
6)	To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 30
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	16	48
Homework Assignments	5	25
Midterms	1	15
Final	1	30
Total Workload		118