Public Relations and Advertising | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI208 | ||||
Course Name: | Climate and Action Change | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Dr. Öğr. Üy. PINAR ÖZUYAR | ||||
Course Lecturer(s): | Pınar Özuyar | ||||
Course Assistants: |
Course Objectives: | In this course, it is aimed to examine and understand the basic issues related to the environment and climate change by comparing them with current events and to make them interested in the student's own academic programs. |
Course Content: | Environment and Climate Change course has begun to affect both our individual daily life, the society we live in and the business world more and more. During the course, subjects related to natural resources, primarily water and energy, and the consequences of environmental pollution, such as climate change, will be studied. In addition to the global situation on all these issues, current developments for Turkey and Istanbul will also be examined. |
The students who have succeeded in this course;
1) Can define what climate change is, its causes and consequences. 2) Understand and explain the importance of the basic elements of the environment in terms of daily life and the future, both for the individual and the society. 3) Can specify environmental and climate change approaches at global and local level. 4) Will be able to explain the basics of the relationship between sustainable development and the environment and climate change. |
Week | Subject | Related Preparation |
1) | What is climate change? | To be given in class |
2) | Greenhouse Gases and energy use 1 | To be given in class |
3) | Greenhouse Gases and Energy use 2 | To be given in class |
4) | The relationship between climate and sustainable development 1 | To be given in class |
5) | The Relationship between Climate and Sustainable Development 2 | To be given in class |
6) | Turkey's Climate and Environment Policies' 1 | To be given in class |
7) | Turkey's Climate and Environment Policies 2 | To be given in class |
8) | Water Management | To be given in class |
9) | Biodiversity and Natural Resources | To be given in class |
10) | Zero Waste | To be given in class |
11) | Concepts 1 : circular economy, natural capital, cradle to cradle, industrial symbiosis, life cycle analysis, etc | To be given in class |
12) | Concepts 2 : circular economy, natural capital, cradle to cradle, industrial symbiosis, life cycle analysis, etcg | To be given in class |
13) | Living in Istanbul 1 | To be given in class |
14) | Living in Istanbul 2 | To be given in class |
Course Notes / Textbooks: | Dersde verilecektir |
References: | To be given in class |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
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Program Outcomes | |||||||||||||||
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
7) They use written and verbal communication skills effectively. | |||||||||||||||
8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
9) They have management skills. | |||||||||||||||
10) They use research capability effectively. | |||||||||||||||
11) They have an ethical business understanding and social responsibility. | |||||||||||||||
12) They have capable of analytical thinking and problem solving. | |||||||||||||||
13) They have teamwork skills. | |||||||||||||||
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
6) | They combine different communication areas in a holistic and strategic way. | |
7) | They use written and verbal communication skills effectively. | |
8) | They develop and implement strategies by thinking creatively and critically. | |
9) | They have management skills. | |
10) | They use research capability effectively. | |
11) | They have an ethical business understanding and social responsibility. | |
12) | They have capable of analytical thinking and problem solving. | |
13) | They have teamwork skills. | |
14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 20 |
Midterms | 1 | % 40 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 0 | 3 | 42 | |||
Study Hours Out of Class | 14 | 0 | 1 | 14 | |||
Homework Assignments | 1 | 0 | 12 | 12 | |||
Midterms | 1 | 28 | 28 | ||||
Final | 1 | 28 | 2 | 30 | |||
Total Workload | 126 |