| Radio, Television and Cinema (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI207 | ||||
| Course Name: | Entrepreneurship | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Dr. Öğr. Üy. GÜLSÜM SAVCI | ||||
| Course Lecturer(s): | Gülsüm Savcı | ||||
| Course Assistants: |
| Course Objectives: | To develop the entrepreneurship potential of students and to give them the necessary process, research and knowledge to start their own business; to explain the factors that can make attempts successful and unsuccessful; to ensure that they master the business plan concept and its sub-elements and write a business plan with a real business idea at the end of the term. |
| Course Content: | This course encompasses the definition and drives of entrepreneurship; entrepreneurship process; functions of entrepreneurs, creativity, creativity concept; definition of innovation, sources of innovation, principles and process of innovation; intellectual property, brand, patent, license; business plan and presentation techniques. At the end of the topics, the students are supposed to write a business plan and present it. |
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The students who have succeeded in this course;
1) Explain the entrepreneur and related concepts and their relations. 2) Knows the difference between innovation and creativity 3) Knows different business models 4) Defines various types of entrepreneurship 5) Prepares a business plan |
| Week | Subject | Related Preparation |
| 1) | Basic Concepts: idea, inventor, invention, entrepreneur, entrepreneurship, manager, innovation and others | To be given in class. |
| 2) | Creativity & Opportunity | weekly lecture notes on blackborad |
| 3) | Feasability and its types | weekly lecture notes on blackborad |
| 4) | Industry and Competitive Analysis | weekly lecture notes on blackborad |
| 5) | Marka ve fikri mülkiyet | weekly lecture notes on blackborad |
| 6) | Business Models | weekly lecture notes on blackborad |
| 6) | Introduction to KOSGEB’s Business Plan: Part 1 & Part2: General Information & The Features of Entrepreneurs and the Business | weekly lecture notes on blackboard |
| 7) | Business Plan Part 3: Marketing Plan | weekly lecture notes on blackboard |
| 8) | midterm week | |
| 9) | Business Plan Part 4 & Part5: Production Plan & Management Plan | weekly lecture notes on blackboard |
| 10) | Business Plan Part 6: Finance Plan | weekly lecture notes on blackboard |
| 11) | Reading Week: Evaluating groups' business plans | |
| 11) | Student Groups' Business Plan Presentations | |
| 12) | Student Groups' Business Plan Presentations | |
| 13) | Student Groups' Business Plan Presentations | |
| 14) | Student Groups' Business Plan Presentations | |
| 15) | final week | |
| 16) | final week |
| Course Notes / Textbooks: | Entrepreneurship" by Robert D. Hisrich, Michael P. Peters, and Dean A. Shepherd, 11th Edition (2020), McGraw-Hill Education "Entrepreneurship: Successfully Launching New Ventures" by Bruce R. Barringer and R. Duane Ireland, 6th Edition (2023), Pearson |
| References: | Entrepreneurship" by Robert D. Hisrich, Michael P. Peters, and Dean A. Shepherd, 11th Edition (2020), McGraw-Hill Education "Entrepreneurship: Successfully Launching New Ventures" by Bruce R. Barringer and R. Duane Ireland, 6th Edition (2023), Pearson |
| Course Learning Outcomes | 1 |
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| Program Outcomes | ||||||||||||||
| 1) By providing both theoretical and practical education, it prepares students for academic and business life. | ||||||||||||||
| 2) It provides a critical perspective on mass media. | ||||||||||||||
| 3) With the English curriculum, it allows students to follow the international market and academic studies from original sources. | ||||||||||||||
| 4) Students will be an expert in front of the camera, behind-the-scenes, news center, light, sound, editing, directing, cinematography, screenwriting. | ||||||||||||||
| 5) Thanks to the media professionals, the students will be ready for the sector. | ||||||||||||||
| 6) Acquires production skills such as short and medium films, screenplays, documentaries and TV programs. | ||||||||||||||
| 7) Have the basic knowledge and experience of image technologies. | ||||||||||||||
| 8) Thanks to sectoral cooperation, professional business life will be started. | ||||||||||||||
| 9) Through an applied curriculum, students gain an interdisciplinary perspective on different media studies. | ||||||||||||||
| 10) With the technical training to be taken in studio environment, students gain experience in the sector. | ||||||||||||||
| 11) They will have skills such as negotiating with the group, taking initiative. | ||||||||||||||
| 12) Acquire basic values related to media and business ethics. | ||||||||||||||
| 13) Follow the developments in the field and communicate with colleagues by using a foreign language at least at the level of European Language Portfolio B1. | ||||||||||||||
| 14) Students use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | ||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | By providing both theoretical and practical education, it prepares students for academic and business life. | |
| 2) | It provides a critical perspective on mass media. | |
| 3) | With the English curriculum, it allows students to follow the international market and academic studies from original sources. | |
| 4) | Students will be an expert in front of the camera, behind-the-scenes, news center, light, sound, editing, directing, cinematography, screenwriting. | |
| 5) | Thanks to the media professionals, the students will be ready for the sector. | |
| 6) | Acquires production skills such as short and medium films, screenplays, documentaries and TV programs. | |
| 7) | Have the basic knowledge and experience of image technologies. | |
| 8) | Thanks to sectoral cooperation, professional business life will be started. | |
| 9) | Through an applied curriculum, students gain an interdisciplinary perspective on different media studies. | |
| 10) | With the technical training to be taken in studio environment, students gain experience in the sector. | |
| 11) | They will have skills such as negotiating with the group, taking initiative. | |
| 12) | Acquire basic values related to media and business ethics. | |
| 13) | Follow the developments in the field and communicate with colleagues by using a foreign language at least at the level of European Language Portfolio B1. | |
| 14) | Students use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 4 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 56 |
| Study Hours Out of Class | 14 | 28 |
| Presentations / Seminar | 4 | 16 |
| Midterms | 2 | 15 |
| Final | 4 | 4 |
| Total Workload | 119 | |