New Media and Communication (English) Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

NMC004

Course Name:

Gender and Media

Semester:

Spring
Fall

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Doç. Dr. HASAN GÜRKAN

Course Lecturer(s):

Assoc. Prof. Dr. Hasan Gürkan

Course Assistants:

Course Objective and Content

Course Objectives:

The purpose of this course is to examine the role of media in constructing gender and its intersections with race, ethnicity, class, and sexuality. This course recognizes the importance of diversity in media industries and addresses the role of new media technologies in challenging and/or reaffirming traditional constructions of gender

Course Content:

This course examines representations of race, class, gender, and sexual identity in the media. In the course, the students will be considering issues of authorship, spectatorship, audience and the ways in which various media content (film, television, print journalism, advertising) enables, facilitates, and challenges these social constructions in society. Moreover, the students will examine how gender and race affects the production of media and discuss the impact of new media and digital media and how it has transformed access and participation, moving contemporary media users from a traditional position of readers to writers and/or commentators. Students will analyze gendered language and embodiment as it is produced online in blogs and vlogs, avatars, and in the construction of cyberidentities. The course provides an introduction to feminist approaches to media studies by drawing from work in feminist film theory, journalism, cultural studies, gender and politics, and cyberfeminism.

Learning Outcomes

The students who have succeeded in this course;
1) Recognize diversity across audiences, content and producers of media
2) Identify stereotypes of gender, race, class, and sexual identity in media portrayals
3) Locate examples of framing, intersectionality, and symbolic annihilation in media
4) Analyze texts in context of cultural and social identities, considering how reality is socially and discursively constructed by media
5) Discuss media literacy in contemporary terms, in light of 21st century developments in online cultural production and new media
6) Understand key theories and methods of studying media, power, and social identities

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to the course and discussion on ‘Why Study Gender and Media?’
2)	Sex/Gender and the Media: From Sex Roles to Social Construction and Beyond”
3)	Feminist Perspectives on the Media
4)	Feminist Perspectives on the Media / Assignment 1: Performing Gender
5)	Gender in Media Industries (Media Organizations, Film Industry, Public Relations and Advertisement)
6)	Gender in Media Industries (Media Organizations, Film Industry, Public Relations and Advertisement)
7)	Men, Women, and Queer Individuals and Visibility in the Media
8)	Men, Women, and Queer Individuals and Visibility in the Media / Assignment 2: Visibility
9)	Gender and Representation
10)	Gender and Representation
11)	Bodies, Celebrity and Self-Branding
12)	Discussions
12)	Discussions
12)	Discussions
13)	Digital Culture: Gender and Online Self-Presentation
14)	Gender and Online Activism

Sources

Course Notes / Textbooks:	- David Gauntlett (2008), Media, Gender and Identitiy: An Introduction, Routledge. - Cynthia Carter and Linda Steiner (2004), Critical Readings: Media and Gender. Open University Press.
References:	Books, Articles, Films, TV series, and new media contents

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) Identify and describe the foundations and characteristics of both traditional and new media.	2	2	2	2	2	2
2) Critically engage in and apply media studies scholarship.
3) Develop new/digital media literacy competencies and critically analyze new/digital media contents.
4) Develop technical skills in both traditional and digital media production.	3	3	3	3	3	3
5) Produce media contents which are sensitive to and respect cultural diversity.
6) Demonstrate creative writing skills in various writing genres, including both writing for and about the media.
7) Develop computer skills and use software applications related to new/digital media design and production.
8) Work effectively as an individual and a part of a team, acting responsibly and respectfully to complete various types of creative projects.
9) Demonstrate skills in mentorship, leadership, management, and entrepreneurship in the media sector.
10) Develop a “signature work” and engage in local and/or international media sectors and non-profit organizations.
11) Acquire foreign language skills to effectively communicate and work in international and cross-cultural settings.	2	2	2	2	2	2
12) Acquire interpersonal skills and effectively communicate in professional settings.	2	2	2	2	2	2
13) Identify the structures, trends, technological developments and issues related to new media and carry out artistic and creative activities and projects that correspond to social needs.
14) Conduct media practice within national and international legal frameworks.	3	3	3	3	3	3
15) Become responsible media practitioners by adhering to media ethics and principles of democracy and human rights.	2	2	2	2	2	2

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Identify and describe the foundations and characteristics of both traditional and new media.	1
2)	Critically engage in and apply media studies scholarship.	2
3)	Develop new/digital media literacy competencies and critically analyze new/digital media contents.	2
4)	Develop technical skills in both traditional and digital media production.	2
5)	Produce media contents which are sensitive to and respect cultural diversity.	2
6)	Demonstrate creative writing skills in various writing genres, including both writing for and about the media.	2
7)	Develop computer skills and use software applications related to new/digital media design and production.	2
8)	Work effectively as an individual and a part of a team, acting responsibly and respectfully to complete various types of creative projects.	2
9)	Demonstrate skills in mentorship, leadership, management, and entrepreneurship in the media sector.	2
10)	Develop a “signature work” and engage in local and/or international media sectors and non-profit organizations.	2
11)	Acquire foreign language skills to effectively communicate and work in international and cross-cultural settings.	2
12)	Acquire interpersonal skills and effectively communicate in professional settings.	2
13)	Identify the structures, trends, technological developments and issues related to new media and carry out artistic and creative activities and projects that correspond to social needs.	2
14)	Conduct media practice within national and international legal frameworks.	2
15)	Become responsible media practitioners by adhering to media ethics and principles of democracy and human rights.	2

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	2	% 55
Final	1	% 35
total		% 100
PERCENTAGE OF SEMESTER WORK		% 65
PERCENTAGE OF FINAL WORK		% 35
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	3			42
Study Hours Out of Class	3	6			18
Project	3	9			27
Homework Assignments	2	10			20
Final	1	7			7
Total Workload					114