Biomedical Engineering (English)
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: NMC004
Course Name: Gender and Media
Semester: Fall
Course Credits:
ECTS
5
Language of instruction: English
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: E-Learning
Course Coordinator: Doç. Dr. HASAN GÜRKAN
Course Lecturer(s): Assoc. Prof. Dr. Hasan Gürkan
Course Assistants:

Course Objective and Content

Course Objectives: The purpose of this course is to examine the role of media in constructing gender and its intersections with race, ethnicity, class, and sexuality. This course recognizes the importance of diversity in media industries and addresses the role of new media technologies in challenging and/or reaffirming traditional constructions of gender
Course Content: This course examines representations of race, class, gender, and sexual identity in the media. In the course, the students will be considering issues of authorship, spectatorship, audience and the ways in which various media content (film, television, print journalism, advertising) enables, facilitates, and challenges these social constructions in society. Moreover, the students will examine how gender and race affects the production of media and discuss the impact of new media and digital media and how it has transformed access and participation, moving contemporary media users from a traditional position of readers to writers and/or commentators. Students will analyze gendered language and embodiment as it is produced online in blogs and vlogs, avatars, and in the construction of cyberidentities. The course provides an introduction to feminist approaches to media studies by drawing from work in feminist film theory, journalism, cultural studies, gender and politics, and cyberfeminism.

Learning Outcomes

The students who have succeeded in this course;
1) Recognize diversity across audiences, content and producers of media
2) Identify stereotypes of gender, race, class, and sexual identity in media portrayals
3) Locate examples of framing, intersectionality, and symbolic annihilation in media
4) Analyze texts in context of cultural and social identities, considering how reality is socially and discursively constructed by media
5) Discuss media literacy in contemporary terms, in light of 21st century developments in online cultural production and new media
6) Understand key theories and methods of studying media, power, and social identities

Course Flow Plan

Week Subject Related Preparation
1) Introduction to the course and discussion on ‘Why Study Gender and Media?’
2) Sex/Gender and the Media: From Sex Roles to Social Construction and Beyond”
3) Feminist Perspectives on the Media
4) Feminist Perspectives on the Media / Assignment 1: Performing Gender
5) Gender in Media Industries (Media Organizations, Film Industry, Public Relations and Advertisement)
6) Gender in Media Industries (Media Organizations, Film Industry, Public Relations and Advertisement)
7) Men, Women, and Queer Individuals and Visibility in the Media
8) Men, Women, and Queer Individuals and Visibility in the Media / Assignment 2: Visibility
9) Gender and Representation
10) Gender and Representation
11) Bodies, Celebrity and Self-Branding
12) Discussions
12) Discussions
12) Discussions
13) Digital Culture: Gender and Online Self-Presentation
14) Gender and Online Activism

Sources

Course Notes / Textbooks: - David Gauntlett (2008), Media, Gender and Identitiy: An Introduction, Routledge.
- Cynthia Carter and Linda Steiner (2004), Critical Readings: Media and Gender. Open University Press.
References: Books, Articles, Films, TV series, and new media contents

Course - Program Learning Outcome Relationship

Course Learning Outcomes

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2

3

4

5

6

Program Outcomes
1) Adequate knowledge of mathematics, science and biomedical engineering disciplines; Ability to use theoretical and applied knowledge in these fields in solving complex engineering problems.
2) Ability to identify, formulate and solve complex biomedical engineering problems; ability to select and apply appropriate analysis and modeling methods for this purpose.
3) Ability to design a complex system, process, device or product to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose.
4) Ability to select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in biomedical engineering practices; Ability to use information technologies effectively.
5) Ability to design, conduct experiments, collect data, analyze and interpret results for the investigation of complex biomedical engineering problems or discipline-specific research topics.
6) Ability to work effectively in disciplinary and multi-disciplinary teams; individual working skills.
7) Ability to communicate effectively orally and in writing; knowledge of at least one foreign language, ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8) Awareness of the necessity of lifelong learning; the ability to access information, follow developments in science and technology, and constantly renew oneself.
9) Knowledge of ethical principles, professional and ethical responsibility, and standards used in engineering practices.
10) Knowledge of business practices such as project management, risk management and change management; awareness of entrepreneurship, innovation; information about sustainable development.
11) Information about the effects of biomedical engineering practices on health, environment and safety in universal and social dimensions and the problems of the age reflected in the field of engineering; Awareness of the legal consequences of biomedical engineering solutions.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) Adequate knowledge of mathematics, science and biomedical engineering disciplines; Ability to use theoretical and applied knowledge in these fields in solving complex engineering problems.
2) Ability to identify, formulate and solve complex biomedical engineering problems; ability to select and apply appropriate analysis and modeling methods for this purpose.
3) Ability to design a complex system, process, device or product to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose.
4) Ability to select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in biomedical engineering practices; Ability to use information technologies effectively.
5) Ability to design, conduct experiments, collect data, analyze and interpret results for the investigation of complex biomedical engineering problems or discipline-specific research topics.
6) Ability to work effectively in disciplinary and multi-disciplinary teams; individual working skills.
7) Ability to communicate effectively orally and in writing; knowledge of at least one foreign language, ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8) Awareness of the necessity of lifelong learning; the ability to access information, follow developments in science and technology, and constantly renew oneself.
9) Knowledge of ethical principles, professional and ethical responsibility, and standards used in engineering practices.
10) Knowledge of business practices such as project management, risk management and change management; awareness of entrepreneurship, innovation; information about sustainable development.
11) Information about the effects of biomedical engineering practices on health, environment and safety in universal and social dimensions and the problems of the age reflected in the field of engineering; Awareness of the legal consequences of biomedical engineering solutions.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Homework Assignments 2 % 55
Final 1 % 35
total % 100
PERCENTAGE OF SEMESTER WORK % 65
PERCENTAGE OF FINAL WORK % 35
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Preparation for the Activity Spent for the Activity Itself Completing the Activity Requirements Workload
Course Hours 14 3 42
Study Hours Out of Class 3 6 18
Project 3 9 27
Homework Assignments 2 10 20
Final 1 7 7
Total Workload 114