New Media and Communication (English) Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

COM401

Course Name:

Media Management

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Compulsory Courses

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. SADİ KERİM DÜNDAR

Course Lecturer(s):

Mihalis Kuyucu

Course Assistants:

Course Objective and Content

Course Objectives:	In the course, information will be given about the media companies in the sample of radio – tv- digital media and print media.
Course Content:	Basic information about the structure of media companies.

Learning Outcomes

The students who have succeeded in this course;
1) To learn about the basics of management philosophy.
2) Applying fundamentals of management to media companies

Course Flow Plan

Week	Subject	Related Preparation
1)	Orientation of Lecture
2)	General Concepts About Media Management (Part I)
3)	General Concepts About Media Management (Part II)
4)	Introduciton to M.M.
5)	Functions of Management
6)	Functions of Media Management (Case Studies)
7)	Strategy in media
8)	Mid Term Project Presentation Week
9)	Media Management Theories
10)	SWOT Analysis in Media / Case Study
11)	Life Circle Concept in Media Companies
12)	Ownership in Media and Concantration Rates
13)	Leadership in Media
14)	Final Project presentation

Sources

Course Notes / Textbooks:	Broadcast Journalism: Techniques of Radio and Television News / Ray Alexander
References:	Media Management: A Casebook Approach / Ann Hollified

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2
Program Outcomes
1) Identify and describe the foundations and characteristics of both traditional and new media.
2) Critically engage in and apply media studies scholarship.
3) Develop new/digital media literacy competencies and critically analyze new/digital media contents.
4) Develop technical skills in both traditional and digital media production.
5) Produce media contents which are sensitive to and respect cultural diversity.
6) Demonstrate creative writing skills in various writing genres, including both writing for and about the media.
7) Develop computer skills and use software applications related to new/digital media design and production.
8) Work effectively as an individual and a part of a team, acting responsibly and respectfully to complete various types of creative projects.
9) Demonstrate skills in mentorship, leadership, management, and entrepreneurship in the media sector.
10) Develop a “signature work” and engage in local and/or international media sectors and non-profit organizations.
11) Acquire foreign language skills to effectively communicate and work in international and cross-cultural settings.
12) Acquire interpersonal skills and effectively communicate in professional settings.
13) Identify the structures, trends, technological developments and issues related to new media and carry out artistic and creative activities and projects that correspond to social needs.
14) Conduct media practice within national and international legal frameworks.
15) Become responsible media practitioners by adhering to media ethics and principles of democracy and human rights.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Identify and describe the foundations and characteristics of both traditional and new media.	2
2)	Critically engage in and apply media studies scholarship.	1
3)	Develop new/digital media literacy competencies and critically analyze new/digital media contents.	2
4)	Develop technical skills in both traditional and digital media production.	2
5)	Produce media contents which are sensitive to and respect cultural diversity.	2
6)	Demonstrate creative writing skills in various writing genres, including both writing for and about the media.	1
7)	Develop computer skills and use software applications related to new/digital media design and production.	2
8)	Work effectively as an individual and a part of a team, acting responsibly and respectfully to complete various types of creative projects.	1
9)	Demonstrate skills in mentorship, leadership, management, and entrepreneurship in the media sector.	1
10)	Develop a “signature work” and engage in local and/or international media sectors and non-profit organizations.	2
11)	Acquire foreign language skills to effectively communicate and work in international and cross-cultural settings.	3
12)	Acquire interpersonal skills and effectively communicate in professional settings.	3
13)	Identify the structures, trends, technological developments and issues related to new media and carry out artistic and creative activities and projects that correspond to social needs.	3
14)	Conduct media practice within national and international legal frameworks.	2
15)	Become responsible media practitioners by adhering to media ethics and principles of democracy and human rights.	3

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0			0
Midterms	3	0			0
Final	3	0			0
Total Workload					0