| New Media and Communication (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | COM204 | ||||
| Course Name: | Entrepreneurship and Project Culture | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. GÜLSÜM GÖKGÖZ | ||||
| Course Lecturer(s): | Dr. Gülsüm Gökgöz | ||||
| Course Assistants: |
| Course Objectives: | To develop the entrepreneurship potential of students and to give them the necessary process, research and knowledge to start their own business; to explain the factors that can make attempts successful and unsuccessful; to ensure that they master the business plan concept and its sub-elements and write a business plan with a real business idea at the end of the term. |
| Course Content: | This course encompasses the definition and drives of entrepreneurship; entrepreneurship process; functions of entrepreneurs, creativity, creativity concept; definition of innovation, sources of innovation, principles and process of innovation; intellectual property, brand, patent, license; business plan and presentation techniques. At the end of the topics, the students are supposed to write a business plan and present it. |
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The students who have succeeded in this course;
1) Explain the entrepreneur and related concepts and their relations. 2) Knows the difference between innovation and creativity 3) Knows how innovation can be improved 4) Explain the elements of business plan 5) Prepare a business plan. |
| Week | Subject | Related Preparation |
| 1) | Introduction to Entrepreneurship and Project Culture | |
| 2) | The Entrepreneurial Mindset | |
| 3) | Opportunity Identification and Assessment | |
| 4) | Business Models and Planning | - |
| 5) | Market Research and Customer Development | - |
| 6) | Funding and Finance | - |
| 7) | Legal and Ethical Considerations | |
| 8) | Project Management Fundamentals | - |
| 9) | Project Execution and Monitoring | - |
| 11) | Project Evaluation and Closure | |
| 11) | Project Evaluation and Closure | - |
| 12) | Communication and Presentation Skills | Effective communication Pitching ideas and projects Public speaking and storytelling |
| 13) | Guest Speakers and Case Studies | Inviting entrepreneurs and project management experts for guest lectures Analyzing real-world case studies |
| 14) | Guest Speakers and Case Studies | Inviting entrepreneurs and project management experts for guest lectures Analyzing real-world case studies |
| Course Notes / Textbooks: | Kadri Mirze. İşletme, (2019). 6.Baskı, İstanbul: Literatür Yayıncılık. Yves Pigneur, Alexander Osterwalder , İş Modeli Üretimi Guy Kawasaki, Kendi İşini Kurmak İsteyen Girişimcinin El Kitabı |
| References: | Öğretim üyesinin hazırladığı ders notları |
| Course Learning Outcomes | 1 |
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| Program Outcomes | |||||||||||||||
| 1) Identify and describe the foundations and characteristics of both traditional and new media. | |||||||||||||||
| 2) Critically engage in and apply media studies scholarship. | |||||||||||||||
| 3) Develop new/digital media literacy competencies and critically analyze new/digital media contents. | |||||||||||||||
| 4) Develop technical skills in both traditional and digital media production. | |||||||||||||||
| 5) Produce media contents which are sensitive to and respect cultural diversity. | |||||||||||||||
| 6) Demonstrate creative writing skills in various writing genres, including both writing for and about the media. | |||||||||||||||
| 7) Develop computer skills and use software applications related to new/digital media design and production. | |||||||||||||||
| 8) Work effectively as an individual and a part of a team, acting responsibly and respectfully to complete various types of creative projects. | |||||||||||||||
| 9) Demonstrate skills in mentorship, leadership, management, and entrepreneurship in the media sector. | |||||||||||||||
| 10) Develop a “signature work” and engage in local and/or international media sectors and non-profit organizations. | |||||||||||||||
| 11) Acquire foreign language skills to effectively communicate and work in international and cross-cultural settings. | |||||||||||||||
| 12) Acquire interpersonal skills and effectively communicate in professional settings. | |||||||||||||||
| 13) Identify the structures, trends, technological developments and issues related to new media and carry out artistic and creative activities and projects that correspond to social needs. | |||||||||||||||
| 14) Conduct media practice within national and international legal frameworks. | |||||||||||||||
| 15) Become responsible media practitioners by adhering to media ethics and principles of democracy and human rights. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Identify and describe the foundations and characteristics of both traditional and new media. | 1 |
| 2) | Critically engage in and apply media studies scholarship. | 1 |
| 3) | Develop new/digital media literacy competencies and critically analyze new/digital media contents. | 1 |
| 4) | Develop technical skills in both traditional and digital media production. | 2 |
| 5) | Produce media contents which are sensitive to and respect cultural diversity. | 2 |
| 6) | Demonstrate creative writing skills in various writing genres, including both writing for and about the media. | 2 |
| 7) | Develop computer skills and use software applications related to new/digital media design and production. | 2 |
| 8) | Work effectively as an individual and a part of a team, acting responsibly and respectfully to complete various types of creative projects. | 2 |
| 9) | Demonstrate skills in mentorship, leadership, management, and entrepreneurship in the media sector. | 2 |
| 10) | Develop a “signature work” and engage in local and/or international media sectors and non-profit organizations. | 2 |
| 11) | Acquire foreign language skills to effectively communicate and work in international and cross-cultural settings. | 2 |
| 12) | Acquire interpersonal skills and effectively communicate in professional settings. | 2 |
| 13) | Identify the structures, trends, technological developments and issues related to new media and carry out artistic and creative activities and projects that correspond to social needs. | 2 |
| 14) | Conduct media practice within national and international legal frameworks. | 2 |
| 15) | Become responsible media practitioners by adhering to media ethics and principles of democracy and human rights. | 2 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Project | 1 | % 50 |
| Midterms | 1 | % 20 |
| Final | 1 | % 30 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 70 | |
| PERCENTAGE OF FINAL WORK | % 30 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 56 |
| Presentations / Seminar | 3 | 9 |
| Project | 5 | 24 |
| Midterms | 3 | 11 |
| Final | 3 | 16 |
| Total Workload | 116 | |