| Radio, Television and Cinema (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | COM204 | ||||
| Course Name: | Entrepreneurship and Project Culture | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. GÜLSÜM GÖKGÖZ | ||||
| Course Lecturer(s): | Dr. Gülsüm Gökgöz | ||||
| Course Assistants: |
| Course Objectives: | To develop the entrepreneurship potential of students and to give them the necessary process, research and knowledge to start their own business; to explain the factors that can make attempts successful and unsuccessful; to ensure that they master the business plan concept and its sub-elements and write a business plan with a real business idea at the end of the term. |
| Course Content: | This course encompasses the definition and drives of entrepreneurship; entrepreneurship process; functions of entrepreneurs, creativity, creativity concept; definition of innovation, sources of innovation, principles and process of innovation; intellectual property, brand, patent, license; business plan and presentation techniques. At the end of the topics, the students are supposed to write a business plan and present it. |
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The students who have succeeded in this course;
1) Explain the entrepreneur and related concepts and their relations. 2) Knows the difference between innovation and creativity 3) Knows how innovation can be improved 4) Explain the elements of business plan 5) Prepare a business plan. |
| Week | Subject | Related Preparation |
| 1) | Introduction to Entrepreneurship and Project Culture | |
| 2) | The Entrepreneurial Mindset | |
| 3) | Opportunity Identification and Assessment | |
| 4) | Business Models and Planning | - |
| 5) | Market Research and Customer Development | - |
| 6) | Funding and Finance | - |
| 7) | Legal and Ethical Considerations | |
| 8) | Project Management Fundamentals | - |
| 9) | Project Execution and Monitoring | - |
| 11) | Project Evaluation and Closure | |
| 11) | Project Evaluation and Closure | - |
| 12) | Communication and Presentation Skills | Effective communication Pitching ideas and projects Public speaking and storytelling |
| 13) | Guest Speakers and Case Studies | Inviting entrepreneurs and project management experts for guest lectures Analyzing real-world case studies |
| 14) | Guest Speakers and Case Studies | Inviting entrepreneurs and project management experts for guest lectures Analyzing real-world case studies |
| Course Notes / Textbooks: | Kadri Mirze. İşletme, (2019). 6.Baskı, İstanbul: Literatür Yayıncılık. Yves Pigneur, Alexander Osterwalder , İş Modeli Üretimi Guy Kawasaki, Kendi İşini Kurmak İsteyen Girişimcinin El Kitabı |
| References: | Öğretim üyesinin hazırladığı ders notları |
| Course Learning Outcomes | 1 |
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| Program Outcomes | ||||||||||||||
| 1) By providing both theoretical and practical education, it prepares students for academic and business life. | ||||||||||||||
| 2) It provides a critical perspective on mass media. | ||||||||||||||
| 3) With the English curriculum, it allows students to follow the international market and academic studies from original sources. | ||||||||||||||
| 4) Students will be an expert in front of the camera, behind-the-scenes, news center, light, sound, editing, directing, cinematography, screenwriting. | ||||||||||||||
| 5) Thanks to the media professionals, the students will be ready for the sector. | ||||||||||||||
| 6) Acquires production skills such as short and medium films, screenplays, documentaries and TV programs. | ||||||||||||||
| 7) Have the basic knowledge and experience of image technologies. | ||||||||||||||
| 8) Thanks to sectoral cooperation, professional business life will be started. | ||||||||||||||
| 9) Through an applied curriculum, students gain an interdisciplinary perspective on different media studies. | ||||||||||||||
| 10) With the technical training to be taken in studio environment, students gain experience in the sector. | ||||||||||||||
| 11) They will have skills such as negotiating with the group, taking initiative. | ||||||||||||||
| 12) Acquire basic values related to media and business ethics. | ||||||||||||||
| 13) Follow the developments in the field and communicate with colleagues by using a foreign language at least at the level of European Language Portfolio B1. | ||||||||||||||
| 14) Students use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | ||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | By providing both theoretical and practical education, it prepares students for academic and business life. | |
| 2) | It provides a critical perspective on mass media. | |
| 3) | With the English curriculum, it allows students to follow the international market and academic studies from original sources. | |
| 4) | Students will be an expert in front of the camera, behind-the-scenes, news center, light, sound, editing, directing, cinematography, screenwriting. | |
| 5) | Thanks to the media professionals, the students will be ready for the sector. | |
| 6) | Acquires production skills such as short and medium films, screenplays, documentaries and TV programs. | |
| 7) | Have the basic knowledge and experience of image technologies. | |
| 8) | Thanks to sectoral cooperation, professional business life will be started. | |
| 9) | Through an applied curriculum, students gain an interdisciplinary perspective on different media studies. | |
| 10) | With the technical training to be taken in studio environment, students gain experience in the sector. | |
| 11) | They will have skills such as negotiating with the group, taking initiative. | |
| 12) | Acquire basic values related to media and business ethics. | |
| 13) | Follow the developments in the field and communicate with colleagues by using a foreign language at least at the level of European Language Portfolio B1. | |
| 14) | Students use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Project | 1 | % 50 |
| Midterms | 1 | % 20 |
| Final | 1 | % 30 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 70 | |
| PERCENTAGE OF FINAL WORK | % 30 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 56 |
| Presentations / Seminar | 3 | 9 |
| Project | 5 | 24 |
| Midterms | 3 | 11 |
| Final | 3 | 16 |
| Total Workload | 116 | |