| Radio, Television and Cinema (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | COM102 | ||||
| Course Name: | Media and Communication Theories | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Araş. Gör. TUGAY SARIKAYA | ||||
| Course Lecturer(s): | Assoc. Prof. Dr. Hasan Gurkan | ||||
| Course Assistants: |
| Course Objectives: | This course introduces fundamental concepts related to communication and media theory development. The course adopts a historical and conceptually based approach to studying media and communication theories. In this course, the basic concepts will be introduced respectively. In addition, the Frankfurt School, the Birmingham School, and the Toronto School will focus on different research schools, such as the political economy and culture/creative industries approach. |
| Course Content: | This course is an introduction to media and communication theories. It surveys the major theoretical perspectives in the field to understand how communication processes are realized through various media platforms. Topics may include print media, broadcast, advertising, journalism, and digital media. |
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The students who have succeeded in this course;
1) Acquire understanding of the key concepts of media and communication theories. 2) Demonstrate critical understanding of the major theoretical traditions and research methods used in media and communication studies. 3) Apply the key theoretical perspectives to explain how media and communication practices shape perceptions of reality in contemporary society. 4) Demonstrate competence in different forms of academic work, including academic writing and presentation. |
| Week | Subject | Related Preparation |
| 1) | Course Introduction | |
| 2) | Discussing the theory and the process of communication | |
| 3) | Mainstream communication theories: Chicago School | |
| 4) | Mainstream communication theories: Media Effects School | |
| 5) | Laswell Model & Mathematical Communication Model & Two-Sided & Two Stage Flow Models | |
| 6) | Osgood and Schramm’s Mass Media Model & Gerbner’s Model & Newcomb’s ABX Model & Westley and Maclean’s Model & Westinger’s Model & Riley’s Model | |
| 7) | Depression Era in Communication: Uses & Gratifications & Media Dependency Theory & Agenda Setting & Spiral of Silence | |
| 8) | Critical Theory: Frankfurt School & Cultural Studies | |
| 9) | Critical Theory: Frankfurt School & Cultural Studies | |
| 10) | Presentations | |
| 10) | Presentations | |
| 11) | Presentations | |
| 12) | Presentations | |
| 13) | Presentations | |
| 14) | Presentations |
| Course Notes / Textbooks: | Baran, Stanley J., and Dennis K. Davis. Mass Communication Theory: Foundations, Ferment, and Future, 7th Edition. 7th edition. Stamford, CT: Cengage Learning, 2014. |
| References: | Baran, Stanley J., and Dennis K. Davis. Mass Communication Theory: Foundations, Ferment, and Future, 7th Edition. 7th edition. Stamford, CT: Cengage Learning, 2014. |
| Course Learning Outcomes | 1 |
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| Program Outcomes | ||||||||||||||
| 1) By providing both theoretical and practical education, it prepares students for academic and business life. | ||||||||||||||
| 2) It provides a critical perspective on mass media. | ||||||||||||||
| 3) With the English curriculum, it allows students to follow the international market and academic studies from original sources. | ||||||||||||||
| 4) Students will be an expert in front of the camera, behind-the-scenes, news center, light, sound, editing, directing, cinematography, screenwriting. | ||||||||||||||
| 5) Thanks to the media professionals, the students will be ready for the sector. | ||||||||||||||
| 6) Acquires production skills such as short and medium films, screenplays, documentaries and TV programs. | ||||||||||||||
| 7) Have the basic knowledge and experience of image technologies. | ||||||||||||||
| 8) Thanks to sectoral cooperation, professional business life will be started. | ||||||||||||||
| 9) Through an applied curriculum, students gain an interdisciplinary perspective on different media studies. | ||||||||||||||
| 10) With the technical training to be taken in studio environment, students gain experience in the sector. | ||||||||||||||
| 11) They will have skills such as negotiating with the group, taking initiative. | ||||||||||||||
| 12) Acquire basic values related to media and business ethics. | ||||||||||||||
| 13) Follow the developments in the field and communicate with colleagues by using a foreign language at least at the level of European Language Portfolio B1. | ||||||||||||||
| 14) Students use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | ||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | By providing both theoretical and practical education, it prepares students for academic and business life. | |
| 2) | It provides a critical perspective on mass media. | |
| 3) | With the English curriculum, it allows students to follow the international market and academic studies from original sources. | |
| 4) | Students will be an expert in front of the camera, behind-the-scenes, news center, light, sound, editing, directing, cinematography, screenwriting. | |
| 5) | Thanks to the media professionals, the students will be ready for the sector. | |
| 6) | Acquires production skills such as short and medium films, screenplays, documentaries and TV programs. | |
| 7) | Have the basic knowledge and experience of image technologies. | |
| 8) | Thanks to sectoral cooperation, professional business life will be started. | |
| 9) | Through an applied curriculum, students gain an interdisciplinary perspective on different media studies. | |
| 10) | With the technical training to be taken in studio environment, students gain experience in the sector. | |
| 11) | They will have skills such as negotiating with the group, taking initiative. | |
| 12) | Acquire basic values related to media and business ethics. | |
| 13) | Follow the developments in the field and communicate with colleagues by using a foreign language at least at the level of European Language Portfolio B1. | |
| 14) | Students use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Quizzes | 1 | % 35 |
| Presentation | 1 | % 15 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 3 | 42 | ||||
| Study Hours Out of Class | 5 | 10 | 50 | ||||
| Presentations / Seminar | 5 | 5 | 25 | ||||
| Quizzes | 1 | 5 | 5 | ||||
| Final | 1 | 5 | 5 | ||||
| Total Workload | 127 | ||||||