ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| Radio, Television and Cinema (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code: | COM103 | ||||
| Course Name: | Introduction to Communication | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. RANA ÖZTÜRK | ||||
| Course Lecturer(s): | Chien Yang Erdem | ||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | ● Lay the foundation for the courses offered in the New Media & Communication BA program; ● Understand the historical, cultural, economic, and political factors that have shaped media and communication practices; ● Understand the major theoretical perspectives on the media’s effect on individuals and society; ● Understand the media in relation to its legal framework; ● Enable students to develop their media literacy; ● Guide students to develop critical thinking and analytical skills through reading, writing assignments, and class exercises. |
| Course Content: | This course provides an overview of the changing media environment in the age of media convergence. It examines the role of technology in shaping media trends in such industries as radio, television, cinema, journalism, advertising, and public relations. It also discusses issues of media freedom, regulation, and ethics in a global context. |
Learning Outcomes
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The students who have succeeded in this course;
1) Understand the social factors affecting media content, delivery, and effects 2) Identify characteristics and trends of contemporary media 3) Understand the impact of technology on the emergent media forms and cultures 4) Critically decipher media content 5) Express critical thoughts on major issues in contemporary media in global context |
Course Flow Plan
| Week | Subject | Related Preparation |
| 1) | Course introduction | |
| 2) | Introduction to Mass Media and Media Literacy | Baran, Chapter 1 |
| 3) | Convergence and the Reshaping of Mass Communication | Baran, Chapter 2 |
| 4) | Print Media: Books & Magazines | Baran, Chapters 3 and 5 |
| 5) | Newspapers | Baran, Chapter 4 |
| 6) | Film | Baran, Chapter 6 |
| 7) | Radio, Recording, and Popular Music | Baran, Chapter 7 |
| 8) | Midterm Week | |
| 9) | Television, Cable, and Mobile Video | Baran, Chapter 8 |
| 10) | Video Games | Baran, Chapter 9 |
| 11) | The Internet and New Media | Baran, Chapter 10 |
| 12) | Public Relations and Advertising | Baran, Chapters 11 and 12 |
| 13) | Theories and Effects of Mass Communication | Baran, Chapter 13 |
| 14) | Media Freedom, Regulation, and Ethics | Baran, Chapter 14 |
Sources
| Course Notes / Textbooks: | Stanley Baran. Introduction to Mass Communication: Media Literacy and Culture. NY: Graw-Hill Education. |
| References: | Stanley Baran. Introduction to Mass Communication: Media Literacy and Culture. NY: Graw-Hill Education. |
Course - Program Learning Outcome Relationship
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | ||||||||||||||
| 1) By providing both theoretical and practical education, it prepares students for academic and business life. | 3 | 3 | 3 | 3 | 3 | |||||||||
| 2) It provides a critical perspective on mass media. | 3 | 3 | 3 | 3 | 3 | |||||||||
| 3) With the English curriculum, it allows students to follow the international market and academic studies from original sources. | 3 | 3 | 3 | 3 | 3 | |||||||||
| 4) Students will be an expert in front of the camera, behind-the-scenes, news center, light, sound, editing, directing, cinematography, screenwriting. | 1 | 1 | 1 | 1 | 1 | |||||||||
| 5) Thanks to the media professionals, the students will be ready for the sector. | 1 | 1 | 1 | 1 | 1 | |||||||||
| 6) Acquires production skills such as short and medium films, screenplays, documentaries and TV programs. | ||||||||||||||
| 7) Have the basic knowledge and experience of image technologies. | 1 | 1 | 1 | 1 | 1 | |||||||||
| 8) Thanks to sectoral cooperation, professional business life will be started. | ||||||||||||||
| 9) Through an applied curriculum, students gain an interdisciplinary perspective on different media studies. | 3 | 3 | 3 | 3 | 3 | |||||||||
| 10) With the technical training to be taken in studio environment, students gain experience in the sector. | ||||||||||||||
| 11) They will have skills such as negotiating with the group, taking initiative. | ||||||||||||||
| 12) Acquire basic values related to media and business ethics. | 2 | 2 | 2 | 2 | 2 | |||||||||
| 13) Follow the developments in the field and communicate with colleagues by using a foreign language at least at the level of European Language Portfolio B1. | 3 | 3 | 3 | 3 | 3 | |||||||||
| 14) Students use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 1 | 1 | 1 | 1 | 1 | |||||||||
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | By providing both theoretical and practical education, it prepares students for academic and business life. | 2 |
| 2) | It provides a critical perspective on mass media. | 3 |
| 3) | With the English curriculum, it allows students to follow the international market and academic studies from original sources. | 3 |
| 4) | Students will be an expert in front of the camera, behind-the-scenes, news center, light, sound, editing, directing, cinematography, screenwriting. | 1 |
| 5) | Thanks to the media professionals, the students will be ready for the sector. | 1 |
| 6) | Acquires production skills such as short and medium films, screenplays, documentaries and TV programs. | |
| 7) | Have the basic knowledge and experience of image technologies. | 1 |
| 8) | Thanks to sectoral cooperation, professional business life will be started. | |
| 9) | Through an applied curriculum, students gain an interdisciplinary perspective on different media studies. | 3 |
| 10) | With the technical training to be taken in studio environment, students gain experience in the sector. | 3 |
| 11) | They will have skills such as negotiating with the group, taking initiative. | 1 |
| 12) | Acquire basic values related to media and business ethics. | 3 |
| 13) | Follow the developments in the field and communicate with colleagues by using a foreign language at least at the level of European Language Portfolio B1. | 3 |
| 14) | Students use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 42 | % 0 |
| Quizzes | 2 | % 30 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
Workload and ECTS Credit Calculation
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 1 | 3 | 56 | |||
| Study Hours Out of Class | 14 | 2 | 28 | ||||
| Quizzes | 2 | 4 | 2 | 12 | |||
| Midterms | 1 | 8 | 8 | 16 | |||
| Final | 1 | 10 | 10 | 20 | |||
| Total Workload | 132 | ||||||