Course Code: | HIR032 | ||||
Course Name: | Ad Analysis | ||||
Semester: |
Fall |
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Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | Departmental Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
Course Lecturer(s): | Prof. Dr. Hasip Pektaş | ||||
Course Assistants: |
Course Objectives: | Acquiring theoretical and aesthetic knowledge about advertising and advertising, analyzing and criticizing graphic design productions for advertising in terms of form and content, examining and interpreting past and current advertising approaches comparatively, and producing contemporary, original and creative advertising ideas by using this knowledge and skill. |
Course Content: | Controversial analyzes on published advertisement examples such as the definition, purpose and types of advertisement as a form of communication, research process in advertisement, creation of creative thinking, television advertisement, newspaper and magazine advertisement, outdoor promotional pieces. |
The students who have succeeded in this course;
1) 1-Defining the conceptual, plastic and aesthetic information about advertising and advertising. 2) 2-To have information about the historical development of advertising. 3) 3- Having an idea about past and current, local and universal design styles related to advertising and advertising 4) 4- To be able to compare and evaluate the ways in which the advertisement was handled in different periods. 5) 5-To have information about the production stages of the advertisement 6) 6-To be able to evaluate advertisement designs in terms of the balance between functionality and aesthetics. |
Week | Subject | Related Preparation |
1) | What is Advertising? | Computer |
2) | What are the Functions and Effects of Advertising? | Computer |
3) | Advertising and Semiotics | Computer |
4) | Semiotics in TV Ads | Computer |
5) | THY Advertising Film Analysis | Computer |
6) | The Power of Image | Computer |
7) | 1. Midterm Exam. Analysis of Indicators on Press Advertisements | Computer |
8) | Comparative Ads | Computer |
9) | Roland Barthes and Display Systems | Computer |
10) | Advertising Production, Creative Strategy, Use of Characters (women, men, children) in Ad-vertising | Computer |
11) | The Universe Created by Robot Characters in the “Arçelik” Advertisement | Computer |
12) | 2. Midterm Exam. Analysis of Indicators on Internet Advertisements | Computer |
13) | Subliminal Advertising and Subliminal Advertising Analysis: Palmolive and Yandex Ads | Computer |
14) | Press Release Examples and Analysis | Computer |
Course Notes / Textbooks: | Baudrillard, Jean(2021).Tüketim Toplumu. Çev Nilgün Tutal ve Ferda Keskin.İstanbul:Ayrıntı Yayınları. 15. Baskı |
References: | 1. Dağtaş, Banu(2003).Reklâmı Okumak. Ankara: Ütopya Yayınevi. 2. Küçükerdoğan,R.(2009) Reklâm Nasıl Çözümlenir, İstanbul,Beta. |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
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Program Outcomes |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 2 | % 50 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 0 | 3 | 42 | |||
Midterms | 2 | 25 | 2 | 54 | |||
Final | 1 | 25 | 2 | 27 | |||
Total Workload | 123 |