Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

HIR307

Course Name:

Advertising Production Management

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Compulsory Courses

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Araş. Gör. AZİZ ARSLAN

Course Lecturer(s):

Aybike Serttaş

Course Assistants:

Course Objective and Content

Course Objectives:	Understand in general how a commercial is brought to life technically, Turn the brief from the advertiser into an effective advertisement, Shoot different types of commercials, Adapt the aesthetics and narrative of the advertisement to the moving image.
Course Content:	Advertising strategies, Brief reading , Pre-shooting preparations, Advertising film shooting, Post-shooting processes.

Learning Outcomes

The students who have succeeded in this course;
1) Defines advertisement producing process
2) Knows reading brief
3) Analyses adversiment film technically.
4) Knows basis of camera
5) Understands the importance of teamwork in advertising production.
6) Knows advertising cinematography.

Course Flow Plan

Week	Subject	Related Preparation
1)	Advertising strategies, Reminding the basic documents of the advertisement, Information about the advertisement production and the course. Identifying groups.
2)	Camera movements, angle and shot practice
3)	1st brief. Group practise Draft scenario preparation and approval. Distribution of tasks.
4)	Shooting day
5)	Shooting day
6)	Watching the films and time for 2nd brief
7)	Shooting day
8)	Shooting day
9)	Watching the films and time for 3rd brief
10)	Shooting day
11)	Shooting day
12)	Meeting the brand managers
13)	Meeting the brand managers
14)	Presentation of groups and storytelling behind the scenes
15)	Presentation of groups and storytelling behind the scenes

Sources

Course Notes / Textbooks:	Reklam: Temel Kavramlar, Teknik Bilgiler, Örnekler - Aybike Serttaş Reklamcılığın Temel Kavramları - Aybike Serttaş & Recep Yılmaz
References:	Reklam: Temel Kavramlar, Teknik Bilgiler, Örnekler - Aybike Serttaş Reklamcılığın Temel Kavramları - Aybike Serttaş & Recep Yılmaz

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0	2		28
Application	3	3	2		15
Study Hours Out of Class	20	0			0
Project	24	0	3		72
Homework Assignments	20	0			0
Final	2	3	3		12
Total Workload					127