Visual Communication Design
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

HIR307

Course Name:

Advertising Production Management

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Araş. Gör. ELİF YILMAZ

Course Lecturer(s):

Aybike Serttaş

Course Assistants:

Course Objective and Content

Course Objectives:	Understand in general how a commercial is brought to life technically, Turn the brief from the advertiser into an effective advertisement, Shoot different types of commercials, Adapt the aesthetics and narrative of the advertisement to the moving image.
Course Content:	Advertising strategies, Brief reading , Pre-shooting preparations, Advertising film shooting, Post-shooting processes.

Learning Outcomes

The students who have succeeded in this course;
1) Defines advertisement producing process
2) Knows reading brief
3) Analyses adversiment film technically.
4) Knows basis of camera
5) Understands the importance of teamwork in advertising production.
6) Knows advertising cinematography.

Course Flow Plan

Week	Subject	Related Preparation
1)	Advertising strategies, Reminding the basic documents of the advertisement, Information about the advertisement production and the course. Identifying groups.
2)	Camera movements, angle and shot practice
3)	1st brief. Group practise Draft scenario preparation and approval. Distribution of tasks.
4)	Shooting day
5)	Shooting day
6)	Watching the films and time for 2nd brief
7)	Shooting day
8)	Shooting day
9)	Watching the films and time for 3rd brief
10)	Shooting day
11)	Shooting day
12)	Meeting the brand managers
13)	Meeting the brand managers
14)	Presentation of groups and storytelling behind the scenes
15)	Presentation of groups and storytelling behind the scenes

Sources

Course Notes / Textbooks:	Reklam: Temel Kavramlar, Teknik Bilgiler, Örnekler - Aybike Serttaş Reklamcılığın Temel Kavramları - Aybike Serttaş & Recep Yılmaz
References:	Reklam: Temel Kavramlar, Teknik Bilgiler, Örnekler - Aybike Serttaş Reklamcılığın Temel Kavramları - Aybike Serttaş & Recep Yılmaz

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.
1) To have the necessary knowledge and skills about computer technologies required to produce designs.
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes.
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.
3) To be able to analyze and use design-oriented thinking processes for visual communication products.
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.
1)	To have the necessary knowledge and skills about computer technologies required to produce designs.
1)	To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.
1)	To be able to criticize and evaluate different problems through these concepts by mastering the design processes.
1)	To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.
2)	To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.
2)	To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.
3)	To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.
3)	To be able to analyze and use design-oriented thinking processes for visual communication products.
4)	To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.
4)	To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.
5)	Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.
6)	To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.

Assessment & Grading

Değerlendirme Yöntemleri ve Kriterleri	Number of Activities	Level of Contribution
Project	1	% 50
Final	1	% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Aktivitede Harcanan Süre	Completing the Activity Requirements	Workload
Course Hours	14	0	2		28
Application	3	3	2		15
Study Hours Out of Class	20	0			0
Project	24	0	3		72
Homework Assignments	20	0			0
Final	2	3	3		12
Total Workload					127