| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | GIT030 | ||||
| Course Name: | Concept Design | ||||
| Semester: |
Spring Fall |
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| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Departmental Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Prof. Dr. HASİP PEKTAŞ | ||||
| Course Lecturer(s): | Hatice Öz Pektaş | ||||
| Course Assistants: |
| Course Objectives: | At the end of the semester, students will be able to competently prepare character design, object weapon design, and interior and exterior concept designs that can be applied in the game and film industry at an advanced level in the fields of concept design. |
| Course Content: | This course includes the following topics: Examining the development of concept design in the field of animation, game and film industry, What is concept design?, What are the techniques used in concept design, Perspective types, The importance of silhouette in character design, Sample application on silhouette, Adding dimension and texture to silhouette studies with photobash technique, Pose studies from model and reference, Story flow of the character, Facial expressions, Costume design, Landscape studies for concept, Color and Psychology in Design, Creating a visual from two different concepts. |
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The students who have succeeded in this course;
1) Transfers information about the Concept Design process to his/her work. 2) Can use digital tools correctly and efficiently in line with the process. 3) Integrates the use of artificial intelligence into its work during the Concept Design process. |
| Week | Subject | Related Preparation |
| 1) | Concept Design Techniques and Areas of Use | - |
| 2) | Concept Design and Visual Language Introduction | - |
| 3) | Simplifying Tone Value | - |
| 4) | Composition Principles | - |
| 5) | Tone Value in Composition | - |
| 6) | General Perspective Principles | - |
| 7) | Light in Concept Design I | - |
| 8) | Light in Concept Design II | - |
| 9) | Color Theory in Concept Design | - |
| 10) | Color Psychology in Concept Design | - |
| 11) | Composition, Light and Color Application | - |
| 12) | Basic Character Design Principles | - |
| 13) | Basic Environmental Design Principles | - |
| 14) | Final Project and Portfolio Editing | - |
| Course Notes / Textbooks: | The Skillful Huntsman: Visual Development of a Grimm Tale at Art Center College of Design" – Khang Le, Mike Yamada, Felix Yoon |
| References: | The Big Bad World of Concept Art for Video Games: An Insider's Guide for Students / Art Fundamentals: Color, Light, Composition, Anatomy, Perspective, and Depth / Science of Creature Design: understanding animal anatomy / Designing Creatures and Characters: How to Build an Artist's Portfolio for Video Games, Film, Animation and More / Structura: The Art of Sparth |
| Course Learning Outcomes | 1 |
2 |
3 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
| 7) They use written and verbal communication skills effectively. | |||||||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
| 9) They have management skills. | |||||||||||||||
| 10) They use research capability effectively. | |||||||||||||||
| 11) They have an ethical business understanding and social responsibility. | |||||||||||||||
| 12) They have capable of analytical thinking and problem solving. | |||||||||||||||
| 13) They have teamwork skills. | |||||||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
| 6) | They combine different communication areas in a holistic and strategic way. | |
| 7) | They use written and verbal communication skills effectively. | |
| 8) | They develop and implement strategies by thinking creatively and critically. | |
| 9) | They have management skills. | |
| 10) | They use research capability effectively. | |
| 11) | They have an ethical business understanding and social responsibility. | |
| 12) | They have capable of analytical thinking and problem solving. | |
| 13) | They have teamwork skills. | |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 16 | 112 |
| Laboratory | 1 | 7 |
| Midterms | 2 | 8 |
| Total Workload | 127 | |