Visual Communication Design
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: GIT030
Course Name: Concept Design
Semester: Fall
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: Departmental Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: E-Learning
Course Coordinator: Prof. Dr. HASİP PEKTAŞ
Course Lecturer(s): Hatice Öz Pektaş
Course Assistants:

Course Objective and Content

Course Objectives: At the end of the semester, students will be able to competently prepare character design, object weapon design, and interior and exterior concept designs that can be applied in the game and film industry at an advanced level in the fields of concept design.
Course Content: This course includes the following topics: Examining the development of concept design in the field of animation, game and film industry, What is concept design?, What are the techniques used in concept design, Perspective types, The importance of silhouette in character design, Sample application on silhouette, Adding dimension and texture to silhouette studies with photobash technique, Pose studies from model and reference, Story flow of the character, Facial expressions, Costume design, Landscape studies for concept, Color and Psychology in Design, Creating a visual from two different concepts.

Learning Outcomes

The students who have succeeded in this course;
1) Transfers information about the Concept Design process to his/her work.
2) Can use digital tools correctly and efficiently in line with the process.
3) Integrates the use of artificial intelligence into its work during the Concept Design process.

Course Flow Plan

Week Subject Related Preparation
1) Concept Design Techniques and Areas of Use -
2) Concept Design and Visual Language Introduction -
3) Simplifying Tone Value -
4) Composition Principles -
5) Tone Value in Composition -
6) General Perspective Principles -
7) Light in Concept Design I -
8) Light in Concept Design II -
9) Color Theory in Concept Design -
10) Color Psychology in Concept Design -
11) Composition, Light and Color Application -
12) Basic Character Design Principles -
13) Basic Environmental Design Principles -
14) Final Project and Portfolio Editing -

Sources

Course Notes / Textbooks: The Skillful Huntsman: Visual Development of a Grimm Tale at Art Center College of Design" – Khang Le, Mike Yamada, Felix Yoon
References: The Big Bad World of Concept Art for Video Games: An Insider's Guide for Students / Art Fundamentals: Color, Light, Composition, Anatomy, Perspective, and Depth / Science of Creature Design: understanding animal anatomy / Designing Creatures and Characters: How to Build an Artist's Portfolio for Video Games, Film, Animation and More / Structura: The Art of Sparth

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3
Program Outcomes
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.
1) To have the necessary knowledge and skills about computer technologies required to produce designs.
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes.
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.
3) To be able to analyze and use design-oriented thinking processes for visual communication products.
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.
1) To have the necessary knowledge and skills about computer technologies required to produce designs.
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes.
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.
3) To be able to analyze and use design-oriented thinking processes for visual communication products.
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.

Assessment & Grading

Değerlendirme Yöntemleri ve Kriterleri Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 16 112
Laboratory 1 7
Midterms 2 8
Total Workload 127