Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: GIT029
Course Name: Mobile Application Development
Semester: Fall
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: Departmental Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: E-Learning
Course Coordinator: Prof. Dr. HATİCE ÖZ PEKTAŞ
Course Lecturer(s): Dr. Kemal Şahin
Course Assistants:

Course Objective and Content

Course Objectives: This course aims to teach students the basic principles, techniques and tools of the mobile application development process. By gaining application development skills for modern mobile platforms, students will be able to create effective and user-friendly mobile applications.
Course Content: The "Mobile Application Development" course aims to teach students the modern mobile application development process. Key topics include overview of mobile platforms, programming languages (Swift, Kotlin/Java), IDEs and SDKs, user interface design, data management, testing and debugging, distribution and marketing strategies. Students who complete this course will have the ability to develop effective and user-friendly mobile applications. Assessment methods include project-based assignments, exams, participation and final project presentation.

Learning Outcomes

The students who have succeeded in this course;
1) They will understand and be able to apply the mobile application development process.
2) They will be able to create effective and user-friendly applications for modern mobile platforms.
3) They will have core skills such as user interface design, data management, testing and deployment.

Course Flow Plan

Week Subject Related Preparation
1) Mobile Application Basics n/a
2) General evaluation of mobile platforms n/a
3) Programming Languages and Tools n/a
4) Swift for iOS or Kotlin/Java programming language for Android n/a
5) User Interface Design n/a
6) Basic design principles n/a
7) Data Management and Storage n/a
8) Midterm
9) Databases and data models n/a
10) Mobile App Testing and Debugging n/a
11) Testing strategies and application testing n/a
12) Distribution and Marketing n/a
13) Installing the application on platforms n/a
14) Final

Sources

Course Notes / Textbooks: "Android How to Program: With an Introduction to Java" - Paul Deitel, Harvey Deitel. Pearson, 2017.

"iOS Programming for Beginners: With Swift" - Ray Wenderlich, Joe Howard, and Paul Hudson. Razeware LLC, 2019.
References: "Android How to Program: With an Introduction to Java" - Paul Deitel, Harvey Deitel. Pearson, 2017.

"iOS Programming for Beginners: With Swift" - Ray Wenderlich, Joe Howard, and Paul Hudson. Razeware LLC, 2019.

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. 2
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. 1
3) They have knowledge and skills about changing and evolving communication methods and technologies. 2
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. 2
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. 1
6) They combine different communication areas in a holistic and strategic way. 1
7) They use written and verbal communication skills effectively. 3
8) They develop and implement strategies by thinking creatively and critically. 1
9) They have management skills. 2
10) They use research capability effectively. 2
11) They have an ethical business understanding and social responsibility. 3
12) They have capable of analytical thinking and problem solving. 2
13) They have teamwork skills. 3
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. 1
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. 2

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 16 32
Homework Assignments 1 50
Final 1 50
Total Workload 132