| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | GIT022 | ||||
| Course Name: | Packaging Design | ||||
| Semester: |
Spring Fall |
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| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Departmental Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Prof. Dr. HASİP PEKTAŞ | ||||
| Course Lecturer(s): | Prof. Dr. Hasip Pektaş | ||||
| Course Assistants: |
| Course Objectives: | 1. Theoretical knowledge on packaging design, production, packaging strategies of brands and the importance of packaging in marketing. 2. Two and three dimensional design applications such as product packaging, wrapping paper and shopping bags. 3. Transfer of knowledge on packaging technologies and materials. |
| Course Content: | Brand and product identity. Visual identities of products used and consumed in daily life. Designing the name of the product and the package in which it is located in a unique way. |
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The students who have succeeded in this course;
1) Creating packaging design suitable for the product 2) To gain competence in determining the visual and typography to be used for packaging. 3) To know the typographic elements and information that should be in the packaging. 4) To be able to utilize the design principles used in packaging design. |
| Week | Subject | Related Preparation |
| 1) | Brand and product identity. Brand management and strategies. Packaging, importance, duties and types of packaging. Packaging materials. Packaging design and success criteria. | |
| 2) | Examination and analysis on packaging types. Elements that should be in the packaging. | Computer |
| 3) | The importance of recycling in packaging. Homework: Cardboard Bag Design | |
| 4) | Soft drink packaging design, product and design relationship in packaging. | |
| 5) | Features of different size packaging designs of the same product. | |
| 6) | Food product packaging design. The effects of product variety and consumer expectations on packaging design. Why is consumer behavior important? | |
| 7) | Midterm Exam / Homework Delivery | |
| 8) | Drafts of brand identity and packaging design for one of the following products: biscuit, chocolate, wafer, chips, nuts, honey, molasses, halva, sugar, tea, pasta, flour, canned food, frozen food, pickles, cheese, yogurt, salt, bread. | |
| 9) | Continuation of food packaging designs. Issues to be considered in food packaging design | |
| 10) | Project1: Finalization of food packaging designs | |
| 11) | Drafts of brand identity and packaging design for olive oil, wine label or perfume packaging. | |
| 12) | Design and material problems in expensive products | |
| 13) | Finalization of olive oil packaging, wine label or perfume packaging designs. | |
| 14) | Final Exam. Submission of Projects |
| Course Notes / Textbooks: | Görsel İletişim ve Grafik Tasarım (Prof. Dr. Tevfik Fikret Uçar) |
| References: | Başarılı Ambalaj, Başarılı Pazarlama (Herbert M. Meyers) Ambalaj Tasarımı (Ceyhun Akgün), Grafik Tasarım Dergileri, TSE Standard Dergisi, 50 Trade Secrets of Great Design: Packaging (Stafford Cliff), Packaging Desing: A Cultural Sign ( Edwin Visser) |
| Course Learning Outcomes | 1 |
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3 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
| 7) They use written and verbal communication skills effectively. | |||||||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
| 9) They have management skills. | |||||||||||||||
| 10) They use research capability effectively. | |||||||||||||||
| 11) They have an ethical business understanding and social responsibility. | |||||||||||||||
| 12) They have capable of analytical thinking and problem solving. | |||||||||||||||
| 13) They have teamwork skills. | |||||||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 2 | 2 | 2 | 2 | |||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
| 6) | They combine different communication areas in a holistic and strategic way. | |
| 7) | They use written and verbal communication skills effectively. | |
| 8) | They develop and implement strategies by thinking creatively and critically. | |
| 9) | They have management skills. | |
| 10) | They use research capability effectively. | |
| 11) | They have an ethical business understanding and social responsibility. | |
| 12) | They have capable of analytical thinking and problem solving. | |
| 13) | They have teamwork skills. | |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 14 |
| Homework Assignments | 2 | 24 |
| Midterms | 14 | 42 |
| Final | 14 | 42 |
| Total Workload | 122 | |