Visual Communication Design Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

GIT022

Course Name:

Packaging Design

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Prof. Dr. HASİP PEKTAŞ

Course Lecturer(s):

Prof. Dr. Hasip Pektaş

Course Assistants:

Course Objective and Content

Course Objectives:	1. Theoretical knowledge on packaging design, production, packaging strategies of brands and the importance of packaging in marketing. 2. Two and three dimensional design applications such as product packaging, wrapping paper and shopping bags. 3. Transfer of knowledge on packaging technologies and materials.
Course Content:	Brand and product identity. Visual identities of products used and consumed in daily life. Designing the name of the product and the package in which it is located in a unique way.

Learning Outcomes

The students who have succeeded in this course;
1) Creating packaging design suitable for the product
2) To gain competence in determining the visual and typography to be used for packaging.
3) To know the typographic elements and information that should be in the packaging.
4) To be able to utilize the design principles used in packaging design.

Course Flow Plan

Week	Subject	Related Preparation
1)	Brand and product identity. Brand management and strategies. Packaging, importance, duties and types of packaging. Packaging materials. Packaging design and success criteria.
2)	Examination and analysis on packaging types. Elements that should be in the packaging.	Computer
3)	The importance of recycling in packaging. Homework: Cardboard Bag Design
4)	Soft drink packaging design, product and design relationship in packaging.
5)	Features of different size packaging designs of the same product.
6)	Food product packaging design. The effects of product variety and consumer expectations on packaging design. Why is consumer behavior important?
7)	Midterm Exam / Homework Delivery
8)	Drafts of brand identity and packaging design for one of the following products: biscuit, chocolate, wafer, chips, nuts, honey, molasses, halva, sugar, tea, pasta, flour, canned food, frozen food, pickles, cheese, yogurt, salt, bread.
9)	Continuation of food packaging designs. Issues to be considered in food packaging design
10)	Project1: Finalization of food packaging designs
11)	Drafts of brand identity and packaging design for olive oil, wine label or perfume packaging.
12)	Design and material problems in expensive products
13)	Finalization of olive oil packaging, wine label or perfume packaging designs.
14)	Final Exam. Submission of Projects

Sources

Course Notes / Textbooks:	Görsel İletişim ve Grafik Tasarım (Prof. Dr. Tevfik Fikret Uçar)
References:	Başarılı Ambalaj, Başarılı Pazarlama (Herbert M. Meyers) Ambalaj Tasarımı (Ceyhun Akgün), Grafik Tasarım Dergileri, TSE Standard Dergisi, 50 Trade Secrets of Great Design: Packaging (Stafford Cliff), Packaging Desing: A Cultural Sign ( Edwin Visser)

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.	1	2	3	2
1) To have the necessary knowledge and skills about computer technologies required to produce designs.	3	2	3	1
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.	2	1	2	1
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes.	2	2	2	2
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.	1	3	1	2
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.	1	1	1	2
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.	2	2	2	3
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.	2	2	1	2
3) To be able to analyze and use design-oriented thinking processes for visual communication products.	2	3	1	1
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.	1	2	2	3
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.	2	2	3	2
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.	2	3	2	2
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.	2	2	1	1

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.	1
1)	To have the necessary knowledge and skills about computer technologies required to produce designs.	1
1)	To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.	2
1)	To be able to criticize and evaluate different problems through these concepts by mastering the design processes.	2
1)	To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.	1
2)	To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.	2
2)	To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.	3
3)	To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.	1
3)	To be able to analyze and use design-oriented thinking processes for visual communication products.	2
4)	To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.	2
4)	To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.	2
5)	Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.	2
6)	To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.	3

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	14
Homework Assignments	2	24
Midterms	14	42
Final	14	42
Total Workload		122