Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

GIT019

Course Name:

Design Thinking

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Prof. Dr. HATİCE ÖZ PEKTAŞ

Course Lecturer(s):

Prof. Dr. Hatice Öz Pektaş

Course Assistants:

Course Objective and Content

Course Objectives:	Course Objectives This course will introduce key approaches to design thinking and relate it to business models as designable constructs.
Course Content:	Course Content Within the scope of the course, the basic concepts required for design thinking and processes such as empathy, definition, design, prototyping and testing are introduced. Solving problems with human-oriented creative thinking techniques; The content of the course consists of producing solutions with design-oriented thinking techniques in the face of complex problems.

Learning Outcomes

The students who have succeeded in this course;
1) Defines and critically discusses design thinking approaches and concepts
2) Analyzes problems from the perspective of design thinking
3) Critically apply design thinking principles to address innovation problems
4) Understands terms and models in the field of design
5) Recognizes learning and teacher realization processes in design processes
6) Participates in innovation in creative projects

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction, syllabus and explanation of needs.
2)	Design thinking, fundamentals of human-centered design
3)	Innovation and adaptation barriers: learning by doing
4)	History of user needs
5)	Complex problems and design; ethics in design
6)	Phase I: Empathy: Discovering overt and hidden needs
7)	Phase II: Identifying: Recognizing the problem and user needs
8)	Midterms
9)	Phase III: Generating Ideas
10)	Developing Ideas
11)	Phase IV: Experimentation, prototyping
12)	Prototype Presentations
13)	Phase V: Testing and evaluation
14)	Final exams

Sources

Course Notes / Textbooks:	Tasarım Odaklı Düşünce - Design Thinking Yazar: Emrah Kozan Yayınevi : Abaküs Kitap
References:	Required Course Materials The Design of Everyday Things, Don Norman, 1988. Suggested Course Materials Tasarım Odaklı Düşünce-Design Thinking, Emrah Kozan, 2021.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.	1
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.	1
3)	They have knowledge and skills about changing and evolving communication methods and technologies.	1
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.	1
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.	2
6)	They combine different communication areas in a holistic and strategic way.	2
7)	They use written and verbal communication skills effectively.	2
8)	They develop and implement strategies by thinking creatively and critically.	2
9)	They have management skills.	1
10)	They use research capability effectively.	3
11)	They have an ethical business understanding and social responsibility.	3
12)	They have capable of analytical thinking and problem solving.	3
13)	They have teamwork skills.	3
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.	3
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.	3

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Homework Assignments	7	60
Midterms	1	8
Final	1	8
Total Workload		118