Visual Communication Design
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

GIT012

Course Name:

Video and Audio Design

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Öğr. Gör. ENES ALUÇ

Course Lecturer(s):

Dr. Öğr. Cahit ÜSTÜN

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of this course is to create a visual and auditory culture by providing students with video and sound design knowledge. Students can learn the basic equipment of video and audio, shoot and design and edit video and audio.
Course Content:	This topics covered: Concept of Video, History of Video, Video Technique, Sound Concept, Sound Technique, Equipment Used in Video and Sound Design, Video and Sound Design Examples and Practices.

Learning Outcomes

The students who have succeeded in this course;
1) Student learns the concept of video and audio.
2) Students can use video and audio equipment.
3) Students learn about video and audio history and important video and sound designers.
4) Students learn video and sound design and editing.
5) Students can create professional video and audio designs.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to Video Concept	.
2)	History and Development Process of Video	.
3)	Video Types and Examples	.
4)	Equipment Used in Video Production and Design and Their Features	.
5)	Equipment Used in Video Production and Design and Their Features (Practice)	.
6)	Basic Rules in Video Production and Design	.
7)	Basic Rules in Video Production and Design (Practice)	.
8)	Mid Term	.
9)	Sound Concept, History and Development	.
10)	Equipment Used in Sound Production and Design and Their Features	.
11)	Basic Rules in Sound Production and Design	.
12)	Video and Audio Production, Shooting and Design Practices	.
13)	Video and Audio Production, Shooting and Design Practices	.
14)	Video and Audio Production, Shooting and Design Practices	.
15)	Video and Audio Production, Shooting and Design Practices	.
16)	Final Exam	.

Sources

Course Notes / Textbooks:	• Sergei Eisenstein, Sinema Dersleri, Agora Kitaplığı, 2006. • Sokolov, Aleksey G.. Sinema ve Televizyonda Görüntü Kurgusu. 1. b. çev. Semir Aslanyürek. İstanbul: Agora Kitaplığı, 2007. • Chion, Michel. Audio-Vision: Sound on Screen, Columbia University Press, 1994.
References:	• Murch, Walter. Göz Kırparken. 2. b. çev. İlker Canikligil. İstanbul: İstanbul Bilgi Üniversitesi Yayınları, 2007. • Sobchack, Thomas and Vivian C.. An Introduction to Film. Second Ed. Boston. Toronto: Little Brown and Company, 1987. • Dmytryk, Edward ve Jean Porter. Sinemada Yönetmenlik, Oyunculuk, Kurgu. 2. b. çev. İbrahim Şener. İstanbul: Doruk Yayınları, 1993.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.	1	2	2	3	2
1) To have the necessary knowledge and skills about computer technologies required to produce designs.	1	2	1	1	1
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.	2	1	1	1	2
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes.	1	1	1	1	1
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.	3	3	3	3	3
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.	2	3	2	2	2
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.	2	2	2	2	2
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.	1	2	1	1	1
3) To be able to analyze and use design-oriented thinking processes for visual communication products.	1	1	1	2	2
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.	2	1	1	1	1
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.	2	1	2	1	2
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.	2	1	1	1	1
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.	3	1	3	3	2

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.	1
1)	To have the necessary knowledge and skills about computer technologies required to produce designs.	1
1)	To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.	1
1)	To be able to criticize and evaluate different problems through these concepts by mastering the design processes.	3
1)	To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.	2
2)	To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.	1
2)	To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.	1
3)	To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.	2
3)	To be able to analyze and use design-oriented thinking processes for visual communication products.	3
4)	To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.	3
4)	To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.	1
5)	Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.	2
6)	To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.	3

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 30
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	13	8			104
Field Work	1	0			0
Project	2	5			10
Midterms	1	10			10
Final	1	10			10
Total Workload					134