| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | GIT007 | ||||
| Course Name: | Digital Illustration | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Departmental Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Öğr. Gör. BURAK DERVİŞOĞLU | ||||
| Course Lecturer(s): | Öğr. Gör. Burak Dervişoğlu | ||||
| Course Assistants: |
| Course Objectives: | Demonstrate the ability to use illustration software features and tools to create drawing and design projects; Create examples to prepare and plan creative project processes; Understand the creative advantage of scanning hard copies or images before creative use of digital tools; Apply design principles using geometric, organic and typographic design elements. Draw and discuss concepts/design goals based on the media world or the self-expression world; Research and discuss relative creative or design outcomes. |
| Course Content: | Introduction to digital painting using computer tools. This course includes the study of illustration as a visual interpretation of words, concepts, and ideas. Learns basic software skills while improving drawing skills in digital environment. Additionally, strategies for conveying content through pictorial expression were also examined. No computer experience required, but highly recommended. Software used: Adobe Illustrator CC. |
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The students who have succeeded in this course;
1) May demonstrate the ability to use illustration software features and tools to create drawing and design projects. 2) Can create examples to prepare and plan creative project processes. 3) Understands the creative advantage in scanning hard copies or images before creative manipulation of digital tools. |
| Week | Subject | Related Preparation |
| 1) | Giving general information about the course, course plan and requirements | n/a |
| 2) | Interface, gesture, gallery, colors and basic brush tools | n/a |
| 3) | Colors, brushes, selections, advanced brushes, layer #2, masking, clipping mask | n/a |
| 4) | Building Intermediate skills Watercolor brush, paper texture, importing brush, adjusting pressure | n/a |
| 5) | Perspective Drawing Guide | n/a |
| 6) | Exploration of various visual layout and compositions | n/a |
| 7) | How to make a moving image (GIF) | n/a |
| 8) | Midterm | |
| 9) | Portraiture, studies of anatomy and flesh tone | n/a |
| 10) | Light and environment | n/a |
| 11) | History of Portraiture Portraiture from contemporary artist | n/a |
| 12) | Narrative in style, Character and environment | n/a |
| 13) | Portfolio, Printing and your artwork | n/a |
| 14) | Final |
| Course Notes / Textbooks: | The Visual Dictionary of Illustration, Mark Wigan, Literatür Yayıncılık Illustration Now! Vol.4 7 Julius Wiedermann - Taschen / Art |
| References: | The Visual Dictionary of Illustration, Mark Wigan, Literatür Yayıncılık Illustration Now! Vol.4 7 Julius Wiedermann - Taschen / Art |
| Course Learning Outcomes | 1 |
2 |
3 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
| 7) They use written and verbal communication skills effectively. | |||||||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
| 9) They have management skills. | |||||||||||||||
| 10) They use research capability effectively. | |||||||||||||||
| 11) They have an ethical business understanding and social responsibility. | |||||||||||||||
| 12) They have capable of analytical thinking and problem solving. | |||||||||||||||
| 13) They have teamwork skills. | |||||||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | 1 |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | 2 |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | 2 |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | 2 |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | 2 |
| 6) | They combine different communication areas in a holistic and strategic way. | 1 |
| 7) | They use written and verbal communication skills effectively. | 1 |
| 8) | They develop and implement strategies by thinking creatively and critically. | 3 |
| 9) | They have management skills. | 2 |
| 10) | They use research capability effectively. | 2 |
| 11) | They have an ethical business understanding and social responsibility. | 1 |
| 12) | They have capable of analytical thinking and problem solving. | 1 |
| 13) | They have teamwork skills. | 2 |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | 2 |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 2 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 16 | 32 |
| Field Work | 1 | 50 |
| Final | 1 | 40 |
| Total Workload | 122 | |