| Visual Communication Design | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | GIT004 | ||||
| Course Name: | Visual Storytelling | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Departmental Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Prof. Dr. HASİP PEKTAŞ | ||||
| Course Lecturer(s): | Eda Azap Öztemel | ||||
| Course Assistants: |
| Course Objectives: | The main objective of this course is to teach students the process of visual storytelling both theoretically and practically. The goal is for students to develop their creativity in storytelling, create effective visual narratives, and use media tools consciously. Additionally, the course aims to equip students with the ability to analyze visual communication strategies and develop narrative techniques suitable for different story genres. |
| Course Content: | This course aims to address the concept of visual storytelling from both theoretical and practical perspectives, enabling students to create effective narratives across various media types. The course will examine how visual storytelling is structured across different platforms such as comic books, animation, film, advertising, and digital media. Students will learn fundamental elements such as storytelling techniques, character design, scene composition, color, and visual composition, and will develop their own projects. Additionally, the course will explore the impact of visual storytelling on the audience, its cultural context, and its transformation through digitalization. |
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The students who have succeeded in this course;
1) Explain the Concept of Visual Storytelling: Understand the fundamental components of the visual storytelling process, its historical development, and how it is used across different media types. 2) Use Storytelling Techniques: Analyze various storytelling techniques and create effective visual narratives. 3) Design Characters and Environments: Apply basic design principles to create strong characters and scene compositions in visual stories. 4) Prepare Storyboards: Plan a visual story scene by scene, understanding and applying flow and editing logic. 5) Evaluate the Emotional and Narrative Effects of Visual Storytelling: Interpret the impact of visual elements such as color, light, shadow, and composition on the story. 6) Effectively Use Digital Tools: Utilize software and tools commonly used in the visual storytelling process effectively. 7) Create Stories Suitable for Different Media Types: Develop and implement stories for various areas such as comic books, animation, advertising, and film. 8) Analyze the Cultural and Societal Context of Visual Storytelling: Develop a critical perspective by evaluating the social, cultural, and ideological aspects of stories. 9) Develop and Present Projects: Create their own visual storytelling projects and present them in a professional format. |
| Week | Subject | Related Preparation |
| 1) | Introduction and Key Concepts What is visual storytelling? The relationship between narrative and visual culture. Student introductions, sharing interests and expectations. | - |
| 2) | The Basics of Storytelling Story structure, dramatic structure, three-act narrative model. Short story design workshop. | - |
| 3) | Basic Elements of Visual Storytelling Composition, color, light, framing, and perspective. Example scene analysis and practical sketch exercises. | - |
| 4) | Character Design The character creation process, silhouette, and expression language. Character sketches and personality analysis. | - |
| 5) | Storyboard and Sequence Structure What is a storyboard? Shot scales, angles, and movement. Storyboard drawing of a short scene. | - |
| 6) | Time and Flow in Visual Storytelling Panel layout, scene transitions, and time flow. Storyboard analysis from various media types. | - |
| 7) | Emotion and Atmosphere in Visual Storytelling Color psychology, the use of shadow and light. Scene design in different atmospheres. | - |
| 8) | Midterm Evaluation and Project Feedback Review of initial projects, evaluation of areas for improvement. Presentation of student work and feedback. | - |
| 9) | Storytelling According to Media Types Examples from comic books, animation, film, advertising, and digital media. Story experiments in different genres. | - |
| 10) | Digital Tools and Techniques Digital drawing, storyboard software, motion graphics. Practical work with Adobe Photoshop, Procreate, or storyboard tools. | - |
| 11) | Cultural and Social Context in Visual Storytelling Social messages in stories, ethical and cultural narratives. Analysis of story examples from different cultures. | - |
| 12) | Effective Presentation Techniques Presentation of visual stories, narrative forms, and pitch techniques. Preparing presentations for student projects. | - |
| 13) | Final Project Work Students working on their final projects. Consultation and feedback. | - |
| 14) | Final Project Work Students working on their final projects. Consultation and feedback. | - |
| Course Notes / Textbooks: | • McCloud, Scott. Understanding Comics: The Invisible Art. Harper Perennial, 1994. • Eisner, Will. Comics and Sequential Art. W. W. Norton & Company, 2008. • Seger, Linda. Making a Good Script Great. Samuel French, 2010. • Aristoteles. Poetika. • Pixar’s Storytelling Rules |
| References: | • Truby, John. The Anatomy of Story: 22 Steps to Becoming a Master Storyteller. Faber & Faber, 2007. • Snyder, Blake. Save the Cat!: The Last Book on Screenwriting You’ll Ever Need. Michael Wiese Productions, 2005. • Mamet, David. On Directing Film. Penguin Books, 1991. • Selby, Bill. Storyboarding Essentials: How to Translate Your Story to the Screen for Film, TV, and Other Media. Watson-Guptill, 2013. • Katz, Steven D. Film Directing Shot by Shot: Visualizing from Concept to Screen. Michael Wiese Productions, 1991. • Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. NYU Press, 2006. • Field, Syd. Screenplay: The Foundations of Screenwriting. Delta, 2005. • Harmon, Dan. Story Circle Theory |
| Course Learning Outcomes | 1 |
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| Program Outcomes | |||||||||||||
| 1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines. | |||||||||||||
| 1) To have the necessary knowledge and skills about computer technologies required to produce designs. | |||||||||||||
| 1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish. | |||||||||||||
| 1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes. | |||||||||||||
| 1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs. | |||||||||||||
| 2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience. | |||||||||||||
| 2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines. | |||||||||||||
| 3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed. | |||||||||||||
| 3) To be able to analyze and use design-oriented thinking processes for visual communication products. | |||||||||||||
| 4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas. | |||||||||||||
| 4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products. | |||||||||||||
| 5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs. | |||||||||||||
| 6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process. | |||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines. | |
| 1) | To have the necessary knowledge and skills about computer technologies required to produce designs. | |
| 1) | To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish. | |
| 1) | To be able to criticize and evaluate different problems through these concepts by mastering the design processes. | |
| 1) | To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs. | |
| 2) | To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience. | |
| 2) | To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines. | |
| 3) | To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed. | |
| 3) | To be able to analyze and use design-oriented thinking processes for visual communication products. | |
| 4) | To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas. | |
| 4) | To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products. | |
| 5) | Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs. | |
| 6) | To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 10 |
| Homework Assignments | 1 | % 40 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 6 | 84 | ||||
| Project | 1 | 15 | 15 | ||||
| Homework Assignments | 1 | 15 | 15 | ||||
| Total Workload | 114 | ||||||